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Kellogg's

Latest three-month snapshot through 2026-07-29 · 1 wave. Use the controls above to change the window.

6%share of voice · 4 of 72 recommendation answers
1%named first in recommendation answers
62%positive tone · 13 of 21 coded mentions

Healthy Cereal · 1 wave · n=72 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT4%1 of 24
Claude13%3 of 24
Gemini0%0 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-296%4 of 72

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

21 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Kellogg's or store-brand Bran Buds have a very similar pellet-and-nugget shape with a massive fiber count. They have a similar crunch and holds up well in milk.”
Gemini · 2026-07-29 · Healthy Cereal
“Reviewers mention Great Value's frosted mini-wheats are slightly more tightly wound and crunchier than Kellogg's, making them great if you don't like soggy cereal.”
Gemini · 2026-07-29 · Healthy Cereal
“you can use Kellogg's coupons to pick up Special K Cereals for $1.50 per box at Walgreens”
Claude · 2026-07-29 · Healthy Cereal
“**Bran-based cereals** like All-Bran or Fiber One (check sugar content varies by product)”
Claude · 2026-07-29 · Healthy Cereal
“*All-Bran Buds* are incredibly similar. They hold their crunch well but are slightly sweeter and tend to be slightly cheaper than brand-name Grape-Nuts.”
Gemini · 2026-07-29 · Healthy Cereal

Where they hedge

“swap Nestlé, Kellogg's, or Post for a store-brand equivalent”
Gemini · 2026-07-29 · Healthy Cereal
“usually 30% to 50% cheaper than Post or Kellogg's”
Gemini · 2026-07-29 · Healthy Cereal
“A taste test comparing it to Kellogg's found that if you prefer a cereal that's less sweet and more crunchy, Great Value's version is a great option”
Claude · 2026-07-29 · Healthy Cereal
“**All-Bran Original** — a practical choice if your priority is maximizing fiber, though check the box for current sugar and sodium.”
ChatGPT · 2026-07-29 · Healthy Cereal
“swap name brands (like Post or Kellogg's) for private-label store brands, which can be **30% to 50% cheaper**”
Gemini · 2026-07-29 · Healthy Cereal

What they warn about

“the attorney general noted that Kellogg's advertises its cereal products – which include Froot Loops, Apple Jacks, Frosted Flakes and Rice Krispies – as 'healthy' options, despite some of the cereals containing petroleum-based artificial fo”
Claude · 2026-07-29 · Healthy Cereal
“Major brands have faced massive class-action lawsuits over their marketing. For example, Kellogg's agreed to a multi-million dollar settlement after being sued for marketing cereals like Frosted Mini-Wheats and Raisin Bran as "lightly sweet”
Gemini · 2026-07-29 · Healthy Cereal

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Kellogg's suggested as the cheaper alternative to
  • shredded wheat ×5
  • catalina crunch ×1
  • grape nuts ×1
  • plain shredded wheat ×1

Where this comes from

7 of 21 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
reddit.com4
foodboxhq.com2
adspecials.us1
hy-vee.com1
tasteofhome.com1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.