Latest four-week snapshot through 2026-07-31 · 1 wave. Use the controls above to change the window.
Crackers · 1 wave · n=54 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 11% | 2 of 18 |
| Claude | 83% | 15 of 18 |
| Gemini | 44% | 8 of 18 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-31 | 46% | 25 of 54 |
Recurring descriptions in the assistants' own words, grouped by theme.
“You can’t beat that iconic, buttery, melt-in-your-mouth flaky texture.”
“This makes them much more filling and better for digestion than refined-flour crackers like Ritz or Club crackers.”
“Traditional wheat crackers (like Wheat Thins or Ritz) are a fraction of the price.”
“While Ritz is an iconic, nostalgic classic with a great buttery melt-in-your-mouth texture, **Simple Mills** is the better overall choice.”
“It is the ultimate crowd-pleaser and incredibly versatile—perfect with cheese, peanut butter, in a bowl of soup, or just eaten straight out of the sleeve.”
“Its signature buttery flavor, flaky texture, and perfect balance of salty and sweet make it incredibly versatile.”
“You can’t beat that iconic, buttery, melt-in-your-mouth flaky texture.”
“* **Cleaner Ingredients:** Unlike Ritz—which are highly processed and made with refined wheat flour, vegetable oils, and added sugars—Simple Mills uses a clean, nutrient-dense blend of almonds, sunflower seeds, and flax seeds.”
“You cannot beat the classic, salty, buttery, melt-in-your-mouth texture of a Ritz cracker.”
“Its signature buttery, flaky texture and perfect touch of salt make it incredibly versatile.”
161 exact quoted mentions in this snapshot, grouped by coded tone.
“**Ritz-style buttery crackers** – universally loved, work well with pretty much anything”
“**Ritz** – buttery, mild, and universally loved; great with cheese or as a base for mini appetizers”
“**Ritz** – buttery, mild flavor, pairs with almost anything (cheese, spreads, dips)”
“Ritz Crackers – buttery, mild, great with cheese or peanut butter”
“**Ritz** – buttery, mild, universally loved, great with cheese or spreads”
“My kids love Ritz crackers, Goldfish, and cheez-its and I don't shy away from purchasing them because they are readily accessible and affordable.”
“Ritz crackers (the snack brand)”
“Ritz crackers (the snack food)”
“Ritz crackers – the snack food brand”
“They're a solid source of whole grains and fiber compared to many other crackers (like Ritz or saltines), which are more refined.”
“Most crackers are filled with potentially inflammatory ingredients, including gluten, processed vegetable oils like canola oil and soybean oil, added sugar, synthetic vitamins, and other preservatives... these ingredients are mainstays in b”
“certain brands such as Cheez-Its, Nabisco Cheese Nips, and Ritz crackers are loaded with sodium and other processed ingredients, making them a subpar choice if you're looking for healthy snacks.”
“Certain brands such as Cheez-Its, Nabisco Cheese Nips, and Ritz crackers are loaded with sodium and other processed ingredients, making them a subpar choice.”
“most crackers are filled with potentially inflammatory ingredients, including gluten, processed vegetable oils like canola and soybean oil, added sugar, and preservatives — ingredients that are mainstays in big-name brands like Ritz.”
“**Often less healthy than they seem:** buttery crackers like Ritz, and many "whole wheat" snack crackers such as regular Wheat Thins, which can be relatively high in sodium and/or added sugar.”
Which competitors assistants suggest when shoppers ask for something cheaper.
28 of 163 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| reddit.com | 7 |
| walmart.com | 5 |
| thekitchn.com | 3 |
| realgoodeats.ca | 2 |
| fullplateliving.org | 2 |
| youtube.com | 2 |
| inkristaskitchen.com | 1 |
| eatingonadime.com | 1 |
| howstuffworks.com | 1 |
| thedailymeal.com | 1 |
| iherb.com | 1 |
| eatthis.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Target | 1 |
| Walmart | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.