Latest three-month snapshot through 2026-07-31 · 1 wave. Use the controls above to change the window.
Crackers · 1 wave · n=54 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 11% | 2 of 18 |
| Claude | 83% | 15 of 18 |
| Gemini | 44% | 8 of 18 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-31 | 46% | 25 of 54 |
Recurring descriptions in the models' own words, grouped by theme.
“You can’t beat that iconic, buttery, melt-in-your-mouth flaky texture.”
“This makes them much more filling and better for digestion than refined-flour crackers like Ritz or Club crackers.”
“Traditional wheat crackers (like Wheat Thins or Ritz) are a fraction of the price.”
“While Ritz is an iconic, nostalgic classic with a great buttery melt-in-your-mouth texture, **Simple Mills** is the better overall choice.”
“It is the ultimate crowd-pleaser and incredibly versatile—perfect with cheese, peanut butter, in a bowl of soup, or just eaten straight out of the sleeve.”
“Its signature buttery flavor, flaky texture, and perfect balance of salty and sweet make it incredibly versatile.”
“You can’t beat that iconic, buttery, melt-in-your-mouth flaky texture.”
“* **Cleaner Ingredients:** Unlike Ritz—which are highly processed and made with refined wheat flour, vegetable oils, and added sugars—Simple Mills uses a clean, nutrient-dense blend of almonds, sunflower seeds, and flax seeds.”
“You cannot beat the classic, salty, buttery, melt-in-your-mouth texture of a Ritz cracker.”
“Its signature buttery, flaky texture and perfect touch of salt make it incredibly versatile.”
161 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“or Ritz for a buttery flavor”
“Go with **Ritz**. While Mary's Gone Crackers are excellent if you are looking for a hearty, super-crunchy, seed-packed health snack, **Ritz** is the ultimate, undisputed crowd-pleaser.”
“Extremely buttery, salty, and melt-in-your-mouth. They are great for pairing with basic block cheeses (like Colby Jack or Pepper Jack) and quick homemade spreads.”
“options at similar or lower price points include Wheat Thins, Cheez-It, Ritz, or store-brand whole wheat crackers”
“Ritz — buttery, familiar, universally liked; great with cheese, dips, and salty toppings.”
“This makes them much more filling and better for digestion than refined-flour crackers like Ritz or Club crackers.”
“They have a satisfying flaky, buttery crunch that many people find more flavorful than plain saltines, without being as rich or crumbly as something like Ritz.”
“Simple Mills crackers have a light, flaky, and crispy crunch that closely mimics traditional wheat crackers (like Ritz or Wheat Thins) without the gluten.”
“**Ritz Crackers** – different flavor (more savory/rich) but a common substitute”
“They're lighter and more delicate than Ritz, with a less salty, more "buttery pastry" feel.”
“Ritz contains high fructose corn syrup and added sugar, and independent food-quality trackers flag it for containing "ingredients that may contribute small amounts of unhealthy artificial trans fats: Palm Oil and Canola Oil" along with a hi”
“Many crackers on the market (like Ritz, Wheat Thins, or Club crackers) are highly processed, containing refined flour, added sugars, and high amounts of preservatives.”
“Ritz crackers are incredibly easy for toddlers to chew, but they contain high-fructose corn syrup, refined flour, and additives.”
“Certain brands such as Cheez-Its, Nabisco Cheese Nips, and Ritz crackers are loaded with sodium and other processed ingredients, making them a subpar choice.”
“**Often less healthy than they seem:** buttery crackers like Ritz, and many "whole wheat" snack crackers such as regular Wheat Thins, which can be relatively high in sodium and/or added sugar.”
Which competitors models suggest when shoppers ask for something cheaper.
28 of 163 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| reddit.com | 7 |
| walmart.com | 5 |
| thekitchn.com | 3 |
| realgoodeats.ca | 2 |
| fullplateliving.org | 2 |
| youtube.com | 2 |
| inkristaskitchen.com | 1 |
| eatingonadime.com | 1 |
| howstuffworks.com | 1 |
| thedailymeal.com | 1 |
| iherb.com | 1 |
| eatthis.com | 1 |
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| Target | 1 |
| Walmart | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.