Home › Protein Bars › Built Puffs
Latest three-month snapshot through 2026-07-29 · 1 wave. Use the controls above to change the window.
Protein Bars · 1 wave · n=72 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 4% | 1 of 24 |
| Claude | 0% | 0 of 24 |
| Gemini | 8% | 2 of 24 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-29 | 4% | 3 of 72 |
Recurring descriptions in the models' own words, grouped by theme.
“* **Built Puffs (Marshmallow Texture):** These are made with collagen and gelatin, giving them a light, airy, and fluffy texture exactly like a **chocolate-covered marshmallow**.”
“- If you specifically like Built's puffy texture, their own **Built Puffs** line is actually one of the more budget-friendly options within the brand — at a dollar per bar, they're definitely one of the cheapest options.”
“**Built Puffs (Marshmallow Texture):** These are made with collagen and gelatin, giving them a light, airy, and fluffy texture exactly like a **chocolate-covered marshmallow**. They are incredibly popular for satisfying a sweet tooth but can be off-putting if you don't like the t”
“Built Bar has discontinued their original bars and now focuses on Built Puffs, and one longtime fan hasn't fallen in love with the puffs the same way as the original bars.”
“- Around **15–17g protein** for roughly **130–150 calories**, depending on flavor.”
“**Best protein-per-calorie ratio: BUILT Puffs**”
“* **Specs:** 17g Protein, ~140 Calories, 6g Sugar.”
“* **Macros:** ~140–160 calories, 15–17g protein, <1g–6g sugar”
“- Around **15–17g protein** for roughly **130–150 calories**, depending on flavor.”
“Target has **Buy 1, get 1 25% off** on select protein snacks, including **Barebells (20g)**, **Built Puffs (16–17g)**”
17 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Instead of a dense block, Built Puffs use a collagen/gelatin base to give them a light, fluffy, mochi-like marshmallow texture. They are dipped in real dark chocolate. Zero chalk, though they can be a bit sticky on your teeth.”
“If you love David because of the low-calorie, high-protein efficiency and don't want a heavy, dense bar, Built Bars are your best option.”
“Target has **Buy 1, get 1 25% off** on select protein snacks, including **Barebells (20g)**, **Built Puffs (16–17g)**”
“Made by the same brand, but at a dollar per bar, they're definitely one of the cheapest options compared to the original Built Bars. The Built Puffs have a marshmallow texture and are a great alternative to a candy bar, with Brownie Batter ”
“If you specifically like Built's puffy texture, their own Built Puffs line is actually one of the more budget-friendly options within the brand — at a dollar per bar, they're definitely one of the cheapest options”
“Built Bar has a highly popular spin-off line called "Built Puffs" which have a softer, fluffy marshmallow texture. However, these are made using collagen.”
“Built Bar has discontinued their original bars and now focuses on Built Puffs, and one longtime fan hasn't fallen in love with the puffs the same way as the original bars.”
“**Built Puffs:** Light, fluffy, and airy, with a texture almost identical to a chocolate-covered marshmallow.”
“At a dollar per bar, they're definitely one of the cheapest options, and they come in a 2-pack with Chocolate Brownie and Chocolate Chip Cookie Dough. That said, some reviewers weren't fans — the texture was described as very gritty, dry, a”
“If you loved the "classic" Built Bar, note that Built Bar has discontinued their original bars and now focuses on Built Puffs — one longtime reviewer loved the original bars but hasn't fallen in love with the puffs the same way.”
Which competitors models suggest when shoppers ask for something cheaper.
7 of 17 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| reddit.com | 5 |
| proteinbar.com | 2 |
| highproteinsnackspro.com | 1 |
| pilatesbodybykayla.com | 1 |
| youtube.com | 1 |
| homeandkind.com | 1 |
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| Target | 1 |
| built | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.