Home › Protein Bars › Built Puffs
Latest four-week snapshot through 2026-07-29 · 1 wave. Use the controls above to change the window.
Protein Bars · 1 wave · n=72 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 4% | 1 of 24 |
| Claude | 0% | 0 of 24 |
| Gemini | 8% | 2 of 24 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-29 | 4% | 3 of 72 |
Recurring descriptions in the assistants' own words, grouped by theme.
“* **Built Puffs (Marshmallow Texture):** These are made with collagen and gelatin, giving them a light, airy, and fluffy texture exactly like a **chocolate-covered marshmallow**.”
“- If you specifically like Built's puffy texture, their own **Built Puffs** line is actually one of the more budget-friendly options within the brand — at a dollar per bar, they're definitely one of the cheapest options.”
“**Built Puffs (Marshmallow Texture):** These are made with collagen and gelatin, giving them a light, airy, and fluffy texture exactly like a **chocolate-covered marshmallow**. They are incredibly popular for satisfying a sweet tooth but can be off-putting if you don't like the t”
“Built Bar has discontinued their original bars and now focuses on Built Puffs, and one longtime fan hasn't fallen in love with the puffs the same way as the original bars.”
“- Around **15–17g protein** for roughly **130–150 calories**, depending on flavor.”
“**Best protein-per-calorie ratio: BUILT Puffs**”
“* **Specs:** 17g Protein, ~140 Calories, 6g Sugar.”
“* **Macros:** ~140–160 calories, 15–17g protein, <1g–6g sugar”
“- Around **15–17g protein** for roughly **130–150 calories**, depending on flavor.”
“Target has **Buy 1, get 1 25% off** on select protein snacks, including **Barebells (20g)**, **Built Puffs (16–17g)**”
17 exact quoted mentions in this snapshot, grouped by coded tone.
“Target has **Buy 1, get 1 25% off** on select protein snacks, including **Barebells (20g)**, **Built Puffs (16–17g)**”
“3. **Best protein-per-calorie ratio: BUILT Puffs** - Try: **Brownie Batter, Cookies 'N Cream, Mint Chip, or Peanut Butter Cup** - Around **15–17g protein** for roughly **130–150 calories**”
“Buying two brings it to roughly $1.97/bar”
“**Built Bar (and Built Puffs)**”
“Instead of a dense block, Built Puffs use a collagen/gelatin base to give them a light, fluffy, mochi-like marshmallow texture. They are dipped in real dark chocolate. Zero chalk, though they can be a bit sticky on your teeth.”
“Built Bar has discontinued their original bars and now focuses on Built Puffs, and one longtime fan hasn't fallen in love with the puffs the same way as the original bars.”
“At a dollar per bar, they're definitely one of the cheapest options, and they come in a 2-pack with Chocolate Brownie and Chocolate Chip Cookie Dough. That said, some reviewers weren't fans — the texture was described as very gritty, dry, a”
“Built Bar has a highly popular spin-off line called "Built Puffs" which have a softer, fluffy marshmallow texture. However, these are made using collagen.”
“**Built Puffs:** Light, fluffy, and airy, with a texture almost identical to a chocolate-covered marshmallow.”
“If you loved the "classic" Built Bar, note that Built Bar has discontinued their original bars and now focuses on Built Puffs — one longtime reviewer loved the original bars but hasn't fallen in love with the puffs the same way.”
Which competitors assistants suggest when shoppers ask for something cheaper.
7 of 17 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| reddit.com | 5 |
| proteinbar.com | 2 |
| highproteinsnackspro.com | 1 |
| pilatesbodybykayla.com | 1 |
| youtube.com | 1 |
| homeandkind.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Target | 1 |
| built | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.