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Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

45%share of voice · 54 of 120 recommendation answers
10%named first in recommendation answers
72%positive tone · 146 of 202 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT30%12 of 40
Claude43%17 of 40
Gemini63%25 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2145%54 of 120

In their words

202 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Sensitive skin: Tide Free & Gentle, Seventh Generation, or All Free Clear”
Claude · 2026-07-21 · Laundry Detergent
“Tide, Persil, Gain, and All fall into this category. These are consistently top performers in stain-removal tests and are a solid "middle ground" if you want reliable performance without paying luxury prices.”
Claude · 2026-07-21 · Laundry Detergent
“look for "free and clear," fragrance-free, and dye-free formulas (e.g., brands like all Free Clear, Tide Free & Gentle, Seventh Generation Free & Clear)”
Claude · 2026-07-21 · Laundry Detergent
“recommended for those with dermatitis or chronic skin irritation, and it rinses out completely”
Claude · 2026-07-21 · Laundry Detergent
“one of the cheapest name brands available — can buy for cheaper than any other name, stock-up prices for All Mighty Pacs can run $0.14 or less per load, with All liquid around $0.06”
Claude · 2026-07-21 · Laundry Detergent

Where they hedge

“fragrance-free, but be prepared to use the full heavy-soil dose; fragrance-free formulas can sometimes need a bit more detergent to get diapers fully clean”
ChatGPT · 2026-07-21 · Laundry Detergent
“All Free Clear is already a budget-friendly "free and clear" detergent”
Claude · 2026-07-21 · Laundry Detergent
“All Free & Clear itself isn't as adaptable as heavier-duty detergents”
Claude · 2026-07-21 · Laundry Detergent
“performs comparably to Tide Free & Gentle and All Free Clear”
Claude · 2026-07-21 · Laundry Detergent
“sometimes a bit above standard All Free Clear, but below many niche eco brands”
Claude · 2026-07-21 · Laundry Detergent

What they warn about

“Henkel's All brand faced a lawsuit alleging the company falsely claimed its detergent provides enough for 58 loads per container, when in reality consumers doing a full load could only get approximately 28 loads or less”
Claude · 2026-07-21 · Laundry Detergent
“all free and clear couldn't even get coffee out of a towel”
Claude · 2026-07-21 · Laundry Detergent
“The all free and clear couldn't even get coffee out of a towel”
Claude · 2026-07-21 · Laundry Detergent
“other sensitive-skin detergents like 'all free and clear' don't seem to clean very well — it couldn't even get coffee out of a towel”
Claude · 2026-07-21 · Laundry Detergent
“I would not switch to Target up&up or all Free Clear purely to save money”
ChatGPT · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

All suggested as the cheaper alternative to
  • tide original ×2
  • tide ultra oxi ×2
  • purex ×2
  • persil ×2
  • kirkland signature ultra clean ×1
  • tide ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.