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Silk

Latest four-week snapshot through 2026-07-23 · 2 waves. Use the controls above to change the window.

1%share of voice · 3 of 240 recommendation answers
0%named first in recommendation answers
75%positive tone · 33 of 44 coded mentions

Yogurt · 2 waves · n=240 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 80
Claude1%1 of 80
Gemini3%2 of 80

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-222%2 of 120
2026-07-231%1 of 120-1 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

44 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Kite Hill (almond-based) or Silk (soy-based) tend to have higher protein content than coconut or oat-based alternatives.”
Gemini · 2026-07-23 · Yogurt
“Trader Joe's or Silk almond-based yogurts – typically priced lower than Kite Hill's almond milk yogurt line.”
Claude · 2026-07-23 · Yogurt
“widely available, budget-friendly almond/coconut-based yogurts”
Claude · 2026-07-23 · Yogurt
“Silk and So Delicious single cups commonly run around $1.59–$1.89”
ChatGPT · 2026-07-23 · Yogurt
“Silk and So Delicious are often the most widely available lower-cost national brands”
ChatGPT · 2026-07-23 · Yogurt

Where they hedge

“the company that produces Dannon, Activia, Wallaby Organic, and Silk yogurts”
Claude · 2026-07-23 · Yogurt
“dairy-free alternatives...even high-quality dairy-free options can be on the more expensive, indulgent side”
Claude · 2026-07-23 · Yogurt
“equivalent national brands (like Silk, Blue Diamond, or Chobani)”
Gemini · 2026-07-23 · Yogurt
“30% to 50% cheaper than brand-name equivalents like Silk”
Gemini · 2026-07-23 · Yogurt
“Most Friendly Farms products cost significantly less than name brands (like Chobani or Silk)”
Gemini · 2026-07-23 · Yogurt

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Silk suggested as the cheaper alternative to
  • kite hill ×22
  • friendly farms ×2
  • dannon ×1
  • yoplait ×1

Where this comes from

6 of 44 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
mashed.com1
thekitchn.com1
aldireviewer.com1
thedailymeal.com1
thedharmastore.com1
makeitdairyfree.com1
veganinthefreezer.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Walmart1
major grocery stores1
standard grocery stores1
mainstream supermarkets1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.