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Silk

Latest three-month snapshot through 2026-07-23 · 2 waves. Use the controls above to change the window.

1%share of voice · 3 of 240 recommendation answers
0%named first in recommendation answers
75%positive tone · 33 of 44 coded mentions

Yogurt · 2 waves · n=240 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 80
Claude1%1 of 80
Gemini3%2 of 80

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-222%2 of 120
2026-07-231%1 of 120-1 points

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

44 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“widely available, budget-friendly almond/coconut-based yogurts”
Claude · 2026-07-23 · Yogurt
“Kite Hill (almond-based) or Silk (soy-based) tend to have higher protein content than coconut or oat-based alternatives.”
Gemini · 2026-07-23 · Yogurt
“much cheaper and widely available in most standard grocery stores. Their soy-based line is especially popular because it is thick, creamy, and provides a decent amount of protein.”
Gemini · 2026-07-23 · Yogurt
“Silk and So Delicious are often the most widely available lower-cost national brands”
ChatGPT · 2026-07-23 · Yogurt
“Trader Joe's or Silk almond-based yogurts – typically priced lower than Kite Hill's almond milk yogurt line.”
Claude · 2026-07-23 · Yogurt

Where they hedge

“30% to 50% cheaper than brand-name equivalents like Silk”
Gemini · 2026-07-23 · Yogurt
“equivalent national brands (like Silk, Blue Diamond, or Chobani)”
Gemini · 2026-07-23 · Yogurt
“dairy-free alternatives...even high-quality dairy-free options can be on the more expensive, indulgent side”
Claude · 2026-07-23 · Yogurt
“the company that produces Dannon, Activia, Wallaby Organic, and Silk yogurts”
Claude · 2026-07-23 · Yogurt
“cheaper budget alternative to name brands like Silk, Blue Diamond, Chobani, or Fage”
Gemini · 2026-07-23 · Yogurt

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Silk suggested as the cheaper alternative to
  • kite hill ×22
  • friendly farms ×2
  • dannon ×1
  • yoplait ×1

Where this comes from

6 of 44 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
mashed.com1
thekitchn.com1
aldireviewer.com1
thedailymeal.com1
thedharmastore.com1
makeitdairyfree.com1
veganinthefreezer.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Walmart1
major grocery stores1
standard grocery stores1
mainstream supermarkets1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.