Walgreens

Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.

Toothpaste · 3 waves · n=360 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

• budget-friendly ×11

  “generally pricier without promotions, but their store-brand OTC medications can become very cheap when paired with coupons, rewards, or buy one/get one promotions”

• store brands ×11

  “Store-Brand "Generic" Dupes (The Cheapest Option)”

• generic alternatives ×6

  “* **Store-Brand "Baking Soda & Peroxide" Toothpaste:** CVS, Walgreens, and Walmart all make generic equivalents of ARM & HAMMER’s dental line.”

• store brand ×6

  “* **Store Brands (Generics):** Walmart’s *Great Value*, Target’s *Up & Up*, Kroger, Aldi's *Baker's Corner*, or Dollar Tree brands.”

• fluoride cavity protection ×5

  “- **Store-brand fluoride toothpaste** — Walmart Equate, Target up & up, CVS Health, Walgreens, Kroger, Aldi, etc.”

• comparable ×4

  “Walgreens commonly have comparable Sensitive store-brand versions”

• 20% to 30% less ×2

  “Store brands (like CVS/Walgreens equivalents) make "Sensitive" toothpastes that cost about 40–50% less than Sensodyne”

• cavity prevention ×2

  “- **Store-brand cavity-protection toothpaste** — Walmart Equate, Target up&up, CVS Health, Walgreens, Kroger, etc.”

• house brands ×2

  “* **Walgreens & CVS Health:** Both drugstores carry house brands that match Crest's clinical lines (like Crest Pro-Health or Crest Gum Detoxify) at a lower shelf price—and they frequently run "Buy One, Get One" deals.”

• store-brand/generic ×2

  “- **Generic pharmacy/store brands** — CVS Health, Walgreens, Kroger, Aldi, and Dollar Tree often have fluoride cavity-protection pastes for less than name-brand Colgate, especially on multi-packs or sales.”

In their words

128 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“These are often made by the same manufacturers as name brands, contain the same active ingredients (sodium fluoride or stannous fluoride), and cost significantly less.”

“Store-brand/generic toothpaste (e.g., Walmart's Equate, Target's Up & Up, CVS/Walgreens brand) are often made by the same manufacturers as name brands, just without the marketing costs”

“Store brands (Walmart's Equate, Target's Up & Up, CVS Health, Walgreens brand, etc.) typically contain the same active fluoride ingredient as name brands”

“A store-brand fluoride anticavity toothpaste”

“usually a store brand such as **Walgreens**”

Where they hedge

“other store brands (like CVS Health, Kirkland Signature, Walgreens' brand, etc.)”

“CVS Health / Walgreens brand – comparable generic OTC medications”

“often worthwhile when there's a store promotion or coupon, especially for sensitive-toothpaste equivalents”

“Store promotions/coupons on brands like Target's up&up, Walgreens' Walgreens brand, CVS Health, or Kroger Health—these are not consistently cheaper than Equate, but can be during sales”

“worth considering only when coupons or store promotions stack; their regular shelf prices are often higher than Target or Walmart”

What they warn about

“these recalls also hit major national brands (like CVS, Walgreens, and Proactiv), indicating that safety lapses are an industry-wide issue”

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Where this comes from

4 of 72 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites assistants name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.