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Align

Latest four-week snapshot through 2026-07-24 · 1 wave. Use the controls above to change the window.

24%share of voice · 29 of 120 recommendation answers
7%named first in recommendation answers
63%positive tone · 71 of 112 coded mentions

Probiotics · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT13%5 of 40
Claude20%8 of 40
Gemini40%16 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2424%29 of 120

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

112 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Align (B. infantis 35624)”
Claude · 2026-07-24 · Probiotics
“a well-reviewed multi-strain probiotic from a reputable brand (e.g., Culturelle, Align, Garden of Life, Renew Life) is a reasonable starting point”
Claude · 2026-07-24 · Probiotics
“Align Daily Probiotic Supplement, 84 Capsules is $43.99 after an $11 instant savings”
Claude · 2026-07-24 · Probiotics
“If you want brand-name options like Align, Culturelle, or Florastor, Costco's instant rebates tend to offer the best per-unit value.”
Claude · 2026-07-24 · Probiotics
“Costco is currently offering Align Daily Probiotic Supplement, 84 capsules, with an instant savings price of $43.99 after $11 off.”
Claude · 2026-07-24 · Probiotics

Where they hedge

“Not amazing per day, but useful if that specific formula works for you”
ChatGPT · 2026-07-24 · Probiotics
“If your main issue is specifically IBS-type gas/bloating, an evidence-targeted product such as Align may make more sense—but at around $43.99 for 84 capsules, it's much pricier and not my first tight-budget pick”
ChatGPT · 2026-07-24 · Probiotics
“contains the named strain Bifidobacterium 35624, but it is typically the more expensive route—so I'd try Culturelle first on a tight budget unless you already know that strain works for you”
ChatGPT · 2026-07-24 · Probiotics
“For a specific product such as Culturelle, Align, Florastor, or a women's formula, use the Vitacost 15% code instead”
ChatGPT · 2026-07-24 · Probiotics
“**Align 24/7 Digestive Support** uses *Bifidobacterium* 35624. Note that it contains milk-derived ingredients, so avoid it or check with a clinician if you have a milk-protein allergy”
ChatGPT · 2026-07-24 · Probiotics

What they warn about

“Culturelle probiotics tend to be cheaper than Align products and are ideal for those with frequent diarrhea. So Align is generally *not* a cheaper option — it's actually pricier.”
Claude · 2026-07-24 · Probiotics
“Align contains just 1 billion CFU at time of manufacture while only guaranteeing 10 million CFU at the end of shelf life”
Claude · 2026-07-24 · Probiotics
“only guaranteeing 10 million CFU at the end of shelf life — a much lower guaranteed potency”
Claude · 2026-07-24 · Probiotics

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Align
  • Kirkland Signature ×6
  • Culturelle ×5
  • CVS Health ×5
  • Walgreens ×4
  • Culturelle Digestive Daily ×4
  • Equate ×3
  • Up & Up ×3
  • Bare & Better Generic Align Probiotic ×3
Align suggested as the cheaper alternative to
  • ritual synbiotic+ ×9
  • culturelle ×5
  • culturelle digestive daily ×2

Where this comes from

13 of 112 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
kincardinerecord.ca3
badgut.org2
healthline.com2
samsclub.com2
forbes.com2
usprobioticguide.com1
blinkhealth.com1
iherb.com1
target.com1
drugs.com1
medicalnewstoday.com1
fermented-foods.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Costco6
alignprobiotics5
SingleCare2
pharmacies1
Walmart1
Sam's Club1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.