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Evan Williams Black Label

Latest three-month snapshot through 2026-07-28 · 1 wave. Use the controls above to change the window.

10%share of voice · 7 of 72 recommendation answers
0%named first in recommendation answers
78%positive tone · 31 of 40 coded mentions

Bourbon · 1 wave · n=72 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 24
Claude29%7 of 24
Gemini0%0 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2810%7 of 72

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

40 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“If you want to go as cheap as possible while keeping the same recipe, this is it. It is lighter, thinner, and less complex than Elijah Craig due to the lower proof, but it still hits those easy-drinking sweet corn, vanilla, and oak notes. I”
Gemini · 2026-07-28 · Bourbon
“The standard Evan Williams is even more affordable, and reviewers note it as a sweet and affordable alternative that offers notes of oak, maple syrup, and vanilla, making it perfect for mixing in cocktails, though it's not quite as bold as ”
Claude · 2026-07-28 · Bourbon
“Often **$15–20**. It is lighter and lower proof than Elijah Craig, but it offers familiar vanilla, brown sugar, and gentle oak. Best if the goal is an inexpensive everyday pour or mixer.”
ChatGPT · 2026-07-28 · Bourbon
“A budget-friendly, sweeter bourbon with notes of oak, maple syrup, and vanilla, great for cocktails.”
Claude · 2026-07-28 · Bourbon
“**Evan Williams Black Label** — **cheapest everyday replacement.** Vanilla, mint, oak, brown sugar, and caramel at 86 proof. It is simpler and less refined than Woodford, but an excellent inexpensive mixer. Virginia ABC lists it at $14.99 f”
ChatGPT · 2026-07-28 · Bourbon

Where they hedge

“**Evan Williams Black Label (86 proof)** — *If the goal is simply spending less.* It gives you a related Heaven Hill house style—caramel, vanilla, nuts—but it's lower proof and less concentrated than the white-label Bottled-in-Bond.”
ChatGPT · 2026-07-28 · Bourbon
“This is Evan Williams' standard (non-BiB) offering and is typically a couple dollars cheaper than the BiB version, though it's 86 proof instead of 100. A head-to-head comparison found the Bottled-in-Bond has more character than the Black La”
Claude · 2026-07-28 · Bourbon
“**Evan Williams Black Label** — *roughly $16–18 in some control-state pricing*. Not bottled-in-bond and only 86 proof, but it's the closest flavor profile because it's the same Evan Williams family. Best if your priority is simply a cheaper”
ChatGPT · 2026-07-28 · Bourbon
“If you don't like the profile of Evan Williams Black Label or Elijah Craig, you likely won't love this either.”
Gemini · 2026-07-28 · Bourbon
“If you dislike "heat": At 100 proof, it has a moderate alcoholic burn. If you prefer smoother, lower-proof options, you might prefer traditional Evan Williams Black Label (86 proof)”
Gemini · 2026-07-28 · Bourbon

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Evan Williams Black Label suggested as the cheaper alternative to
  • evan williams bottled in bond ×8
  • elijah craig small batch ×7
  • buffalo trace ×4
  • wild turkey 101 ×3
  • makers mark ×2
  • four roses small batch ×1
  • four roses small batch select ×1
  • woodford reserve ×1

Where this comes from

1 of 40 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
youtube.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Fine Wine & Good Spirits1
abc.virginia.gov1
abc.nc.gov1
Total Wine1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.