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Evan Williams Black Label

Latest four-week snapshot through 2026-07-28 · 1 wave. Use the controls above to change the window.

10%share of voice · 7 of 72 recommendation answers
0%named first in recommendation answers
78%positive tone · 31 of 40 coded mentions

Bourbon · 1 wave · n=72 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 24
Claude29%7 of 24
Gemini0%0 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2810%7 of 72

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

40 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Evan Williams Black Label”
Claude · 2026-07-28 · Bourbon
“Solid everyday sipper”
Claude · 2026-07-28 · Bourbon
“**Evan Williams Black Label** – Solid, no-frills bourbon for the price”
Claude · 2026-07-28 · Bourbon
“**Evan Williams Black Label** – Solid, affordable, classic bourbon flavor.”
Claude · 2026-07-28 · Bourbon
“Classic, affordable, good for cocktails or sipping.”
Claude · 2026-07-28 · Bourbon

Where they hedge

“Most agree the BiB is worth the small price bump — one reviewer noted Currently at Fine Wine & Good Spirits, the Black Label will set you back 16 and the Bottled-in-Bond 20, and for sipping, the Bottled-in-Bond is definitely worth the extra”
Claude · 2026-07-28 · Bourbon
“Evan Williams Black Label itself is a cheaper alternative to the Bottled-in-Bond version from the same brand: at Fine Wine & Good Spirits, the Black Label runs about $16 versus $20 for the Bottled-in-Bond, though the Bottled-in-Bond is cons”
Claude · 2026-07-28 · Bourbon
“This is Evan Williams' standard (non-BiB) offering and is typically a couple dollars cheaper than the BiB version, though it's 86 proof instead of 100. A head-to-head comparison found the Bottled-in-Bond has more character than the Black La”
Claude · 2026-07-28 · Bourbon
“the Bottled-in-Bond has more character than the Black Label, but given the choice between the two, the reviewer would still sip the Black Label for easy drinking”
Claude · 2026-07-28 · Bourbon
“Much cheaper, softer, and lower proof (86), with caramel, vanilla, oak, and brown sugar. Best as an everyday mixer rather than a true WT101 replacement”
ChatGPT · 2026-07-28 · Bourbon

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Evan Williams Black Label suggested as the cheaper alternative to
  • evan williams bottled in bond ×8
  • elijah craig small batch ×7
  • buffalo trace ×4
  • wild turkey 101 ×3
  • makers mark ×2
  • four roses small batch ×1
  • four roses small batch select ×1
  • woodford reserve ×1

Where this comes from

1 of 40 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
youtube.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Fine Wine & Good Spirits1
abc.virginia.gov1
abc.nc.gov1
Total Wine1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.