Home › Laundry Detergent › Purex
Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 10% | 4 of 40 |
| Claude | 25% | 10 of 40 |
| Gemini | 3% | 1 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 13% | 15 of 120 |
Recurring descriptions in the assistants' own words, grouped by theme.
“* **Purex:** Purex (especially *Purex Advanced Oxi*) is a direct competitor to Arm & Hammer.”
“It is highly effective and frequently goes on major sales or accepts manufacturer coupons.”
141 exact quoted mentions in this snapshot, grouped by coded tone.
“Store brands and basic options like Purex or Arm & Hammer often perform well for everyday laundry.”
“Store brands (Kirkland, Members Mark, Target's Up & Up) or budget national brands like Purex and Arm & Hammer often perform surprisingly well in independent testing and cost a fraction of premium brands.”
“reliably cheap and widely available”
“Very affordable and works fine for regular dirt/stains.”
“performs surprisingly well for the price — Purex came out as the best cheapest detergent at only $0.07/load, getting the job done about as well as big brands like Tide and Persil but at a fraction of the cost”
“well-liked for its affordability, and as for its price-to-performance ratio, it's on the mark, but in some tests it underperformed slightly on stain removal compared to pricier brands”
“Well-liked for its affordability and price-to-performance ratio, it's on the mark — but testing showed it came in second to last in stain removal. So it's cheap and decent, but not a stain-fighting powerhouse.”
“Purex is well-liked for its affordability, and as for its price-to-performance ratio, it's on the mark — a good recommendation for anyone on a budget who needs a cheaper detergent with cleaning power. That said, testing showed it came in se”
“It's a good 'need something cheap today' pick, but I'd choose a store brand or Kirkland if you can spend slightly more upfront”
“worth checking when on sale or in larger bottles, since Purex describes it as its most powerful detergent with an Oxi stain fighter, brightener, and scent booster, in sizes up to 145 loads (note: this version isn't fragrance-free, so skip i”
Which competitors assistants suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.