Home › Toothpaste › Tom's of Maine
Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 120 |
| Claude | 8% | 10 of 120 |
| Gemini | 4% | 5 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 7% | 8 of 120 | |
| 2026-07-22 | 3% | 4 of 120 | -4 points |
| 2026-07-23 | 3% | 3 of 120 | +0 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“Since Crest is a toothpaste and teeth-whitening brand, here are some cheaper alternatives depending on what you're looking for:”
“- Even better, Tom's of Maine Whiten Plus Coconut Oil Fluoride-Free 4-oz toothpaste drops to $1.”
“Notably, it's fluoride-free and uses potassium nitrate as the desensitizing agent, similar to Sensodyne's fluoride-free version.”
“- **Tom's of Maine** or **Aquafresh** — mid-range options if you want a known brand but not premium pricing”
“* **Active Ingredients:** Arginine and calcium carbonate.”
“- **Aim, Sensodyne generic equivalents,** or **Tom's of Maine basic formulas** — vary in price, but bargain versions exist.”
“**Other mass-market brands** — Colgate, Aim, Aquafresh, and Tom's of Maine often have comparable formulas at similar or lower price points, especially when bought on sale or in multi-packs.”
“**Other mass-market brands** — Colgate, Aim, Aquafresh, and Tom's of Maine often have comparable formulas at similar or lower price points, especially when bought on sale or in multi-packs.”
“settled a $2.9 million case after being accused of "deceptive and misleading business practices," with federal regulators reporting concerns after a 2024 inspection of the manufacturing facility that flagged "a black mold-like substance" and "powder residues"”
“- **Tom's of Maine Rapid Relief Sensitive**: a natural toothpaste that provides fast relief from tooth sensitivity, containing arginine and calcium carbonate which work together to seal the exposed tubules in the dentin and reduce pain.”
72 exact quoted mentions in this snapshot, grouped by coded tone.
“if you prefer a more "natural" formula”
“Save $4.00 on any two select Colgate, Tom's of Maine, or Hello toothpastes”
“Tom's of Maine Whiten Plus Coconut Oil Fluoride Free 4-oz toothpaste is available for $1.70 with Sub & Save plus an on-page coupon — a $4 savings”
“Tom's of Maine Whiten Plus Coconut Oil Fluoride-Free 4-oz toothpaste is $1.70 with Sub & Save plus an on-page coupon clip, a $4 savings”
“Tom's of Maine Whiten Plus Coconut Oil Fluoride-Free 4-oz. toothpaste drops to $1.70”
“vary in price, but bargain versions exist”
“If you specifically want to avoid fluoride, look for hydroxyapatite-based options (though most dentists still recommend fluoride) - Brands: Tom's of Maine, boka”
“Not always cheaper, but frequently discounted and a natural alternative”
“Not always cheaper, but sometimes comparable when Colgate's premium lines are pricier.”
“Not always cheaper, but their simpler fluoride formulas can sometimes be found on discount without the premium "natural" pricing found in specialty lines.”
“settled a $2.9 million case after being accused of "deceptive and misleading business practices," with federal regulators reporting concerns after a 2024 inspection of the manufacturing facility that flagged "a black mold-like substance" an”
“Tom's of Maine faces a lawsuit alleging Tom's of Maine used synthetic chemicals in products it labeled as 'natural'”
“One recent case argues that Tom's of Maine deceived buyers by marketing its toothpaste as "natural" while using synthetic and chemically processed ingredients”
Which competitors assistants suggest when shoppers ask for something cheaper.
0 of 37 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Amazon | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.