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Progresso

Latest four-week snapshot through 2026-07-30 · 1 wave. Use the controls above to change the window.

47%share of voice · 34 of 72 recommendation answers
17%named first in recommendation answers
55%positive tone · 67 of 122 coded mentions

Soup · 1 wave · n=72 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT29%7 of 24
Claude63%15 of 24
Gemini50%12 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-3047%34 of 72

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

115 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Canned soups (like Progresso or Campbell's) are convenient and shelf-stable”
Claude · 2026-07-30 · Soup
“Canned classics (Campbell's, Progresso) – Chicken noodle, tomato, or minestrone are quick, cheap, and microwave in minutes.”
Claude · 2026-07-30 · Soup
“Progresso or Campbell's Chunky varieties – Heartier than regular canned soups, more like a meal.”
Claude · 2026-07-30 · Soup
“Popular well-reviewed brands people often like include Progresso”
Claude · 2026-07-30 · Soup
“**Progresso** and **Campbell's Well Yes!** — decent lower-sodium, more "real ingredient" lines.”
Claude · 2026-07-30 · Soup

Where they hedge

“Generic or store-brand versions (Great Value, Kroger, Aldi's Simply Nature, etc.) are often 30-50% cheaper than name brands like Campbell's or Progresso, with very similar taste and nutrition.”
Claude · 2026-07-30 · Soup
“Walmart, Kroger, and Target often feature soup brands like Campbell's, Progresso, and Amy's in their weekly ads or digital coupons”
Claude · 2026-07-30 · Soup
“Progresso's low-sodium chicken varieties hover around 470 to 480 mg”
Claude · 2026-07-30 · Soup
“most of what turned up in search results was either expired (a Kroger Progresso deal from 2023, an Amazon Progresso deal from 2025)”
Claude · 2026-07-30 · Soup
“Progresso Pitmaster Soup — **$5.00** (check the exact multi-buy terms in your local ad).”
ChatGPT · 2026-07-30 · Soup

What they warn about

“Generic or store brands (like Great Value, Kroger, or 365) are often 30-50% cheaper than name brands (Campbell's, Progresso) with very similar taste and quality.”
Claude · 2026-07-30 · Soup
“Skip name brands like Campbell's or Progresso and head straight for the store brands”
Gemini · 2026-07-30 · Soup
“Instead of buying "Ready-to-Serve" soups (like Progresso or Campbell's Chunky, which are mostly water and cost $2 to $3+ per can)”
Gemini · 2026-07-30 · Soup
“Skip name brands: Choose Aldi's *Chef's Cupboard*, Walmart's *Great Value*, or Kroger's store brand over Progresso, Rao's, or Amy's, which can easily cost $3 to $5 a can.”
Gemini · 2026-07-30 · Soup
“steer clear of name brands like Progresso or Campbell's Chunky (which can easily run $2.50 to $3.50 a can)”
Gemini · 2026-07-30 · Soup

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Progresso
  • Great Value ×13
  • Campbell's ×10
  • Good & Gather ×10
  • Kroger ×9
  • Signature SELECT ×9
  • Chef's Cupboard ×8
  • Campbell's Chunky ×7
  • Lipton ×4
Progresso suggested as the cheaper alternative to
  • campbells ×9
  • pacific foods ×5

Where this comes from

16 of 122 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
reddit.com4
tastingtable.com3
sporked.com3
walmart.com2
thetakeout.com2
foodnetwork.com1
fool.com1
thedailymeal.com1
accio.com1
goodrx.com1
thingtesting.com1
youtube.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Walmart7
Amazon2
Progresso (direct)2
Hy-Vee1
Mariano's1
grocery stores1
Costco1
Sam's Club1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.