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Latest four-week snapshot through 2026-08-13 · 6 waves. Use the controls above to change the window.
Protein Powder · 6 waves · n=624 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 2% | 5 of 208 |
| Claude | 1% | 2 of 208 |
| Gemini | 3% | 7 of 208 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-22 | 1% | 1 of 120 | |
| 2026-07-22 | 3% | 3 of 120 | +2 points |
| 2026-07-22 | 3% | 4 of 120 | +0 points |
| 2026-07-23 | 2% | 2 of 120 | -1 points |
| 2026-08-02 | 3% | 2 of 72 | +1 points |
| 2026-08-13 | 3% | 2 of 72 | +0 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“Depending on your specific goals (whether you want to match ISO100's low-carb, low-fat isolate profile or just want the cheapest protein per gram), several excellent, budget-friendly alternatives are available.”
“* **Why it’s a great alternative:** Nutricost is third-party tested and manufactured in GMP-compliant facilities.”
“Its multivitamins (ADAM for men, Eve for women, Daily Vits) cover a wide nutrient range for a fraction of a premium subscription, often around a quarter of the monthly cost.”
“* **Why it’s a great alternative:** If you want a clean label without artificial sweeteners, dyes, or gums, NOW Sports is a massive money-saver.”
“**NOW Foods** – Often described as "the value answer" to Ritual.”
“They are a massive, highly respected family-owned brand with state-of-the-art in-house testing.”
“Many of their sports products are **Informed-Sport certified**, meaning they are heavily screened for banned substances and impurities.”
“If you want a clean label without artificial sweeteners, dyes, or gums, NOW Sports is a massive money-saver. It is 100% pure whey isolate, containing 25g of protein per serving with an excellent amino acid profile.”
“It has a single ingredient: pure microfiltered whey protein isolate.”
“* **Best for:** Natural ingredients, transparency, and unflavored versatility.”
319 exact quoted mentions in this snapshot, grouped by coded tone.
“**If dairy-free:** NOW Sports **unflavored pea protein** is a reasonable no-frills option.”
“They are incredibly well-regarded for quality control and third-party testing (informed-choice), making them a very safe, clean, and highly affordable option.”
“NOW Foods is the value answer, with multivitamins (ADAM for men, Eve for women, Daily Vits) that cover a wide nutrient range for a fraction of a premium subscription, often around a quarter of the monthly cost.”
“These are longstanding budget supplement brands that show up frequently alongside Nutricost in independent lab testing round-ups”
“NOW Foods – This is described as the value answer, with multivitamins like ADAM for men, Eve for women, and Daily Vits covering a wide nutrient range for a fraction of a premium subscription, often around a quarter of the monthly cost. A ke”
“NutriCost, MyProtein, Now Sports, and Isopure are among the main brands offering unflavored (no-sweetener) whey isolate”
“Puritan's Pride, NOW Foods, and Vitacost are frequently mentioned alongside Nutricost in third-party testing round-ups as similarly priced budget competitors.”
“These are frequently mentioned alongside Nutricost in broader budget-supplement comparisons on sites like ConsumerLab, which lists brands including Double Wood, Bestvite, GNC, InnovixLabs, Legendairy, Natural Factors, NOW, Nutricost, Nuts.c”
“These are established budget-friendly brands frequently compared alongside Nutricost in independent lab testing.”
“Puritan's Pride, NOW Foods, and Swanson... frequently mentioned in the same budget tier as Nutricost... These often run sales and multi-buy discounts that can undercut Nutricost on a per-serving basis.”
“For example, NOW Sports' 5 lb unflavored isolate is listed at $144.99, so it would *not* be a cheaper MyProtein replacement.”
“good simple ingredient list and Informed-Sport certification, but it's generally a higher-cost isolate, not a budget replacement”
Which competitors assistants suggest when shoppers ask for something cheaper.
48 of 323 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| reddit.com | 13 |
| torokhtiy.com | 8 |
| forbes.com | 6 |
| garagegymreviews.com | 5 |
| barbend.com | 4 |
| popgot.com | 3 |
| healthline.com | 3 |
| rapamycin.news | 3 |
| ebay.com | 2 |
| walmart.com | 2 |
| supplementscored.com | 2 |
| consumerlab.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| nowfoods | 22 |
| Amazon | 17 |
| iHerb | 9 |
| NOW Foods | 4 |
| Vitacost | 3 |
| Walmart | 2 |
| major retailers nationwide | 1 |
| Subscribe and Save | 1 |
| health food stores | 1 |
| health food store | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.