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Amazon Basics

Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

3%share of voice · 3 of 120 recommendation answers
0%named first in recommendation answers
90%positive tone · 36 of 40 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 40
Claude8%3 of 40
Gemini0%0 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-213%3 of 120

In their words

40 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“consistently offer the lowest price per load across all formats”
Claude · 2026-07-21 · Laundry Detergent
“Amazon brand detergents (Amazon Basics, Solimo, and Presto!) consistently offer the lowest price per load across all formats.”
Claude · 2026-07-21 · Laundry Detergent
“Amazon brand detergents consistently offer the lowest price per load... 30 to 50% cheaper than national brand equivalents — and are manufactured in the same facilities as national brands.”
Claude · 2026-07-21 · Laundry Detergent
“Store brands...consistently rank at the top of expert testing for stain removal, yet they cost a fraction of the price of premium brands.”
Gemini · 2026-07-21 · Laundry Detergent
“a budget-friendly substitute, listed as hypoallergenic, free of perfumes and dyes, and HE-compatible”
Claude · 2026-07-21 · Laundry Detergent

Where they hedge

“often undercut Kirkland slightly, though quality and stain-fighting power can vary more than with Kirkland's formula”
Claude · 2026-07-21 · Laundry Detergent
“good for 110 loads at about 10 cents per load. It's strong for everyday clothes but not aimed at miracle stain removal, so some shoppers still prefer Tide for tougher stains”
Claude · 2026-07-21 · Laundry Detergent
“budget-friendly substitute... gets strong ratings overall, though some shoppers will still prefer Tide for tougher stains — it's best for everyday clothes, not miracle stain removal”
Claude · 2026-07-21 · Laundry Detergent
“good for 110 loads at about 10 cents per load. It gets good ratings overall, though some shoppers will still prefer Tide for tougher stains”
Claude · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Amazon Basics suggested as the cheaper alternative to
  • kirkland signature ×2
  • persil proclean sensitive skin ×1
  • kirkland signature ultra clean ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.