Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 40 |
| Claude | 8% | 3 of 40 |
| Gemini | 0% | 0 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 3% | 3 of 120 |
40 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“a budget-friendly substitute for shoppers who already order household staples online, listed as hypoallergenic and free of perfumes and dyes”
“A budget-friendly substitute for shoppers who already order household staples online, listed as hypoallergenic and concentrated”
“Store brands...consistently rank at the top of expert testing for stain removal, yet they cost a fraction of the price of premium brands.”
“Interestingly, Amazon Basics laundry detergents are manufactured by Henkel, the very same parent company that makes All and Persil... extremely gentle on sensitive skin at a strictly budget price point.”
“budget-friendly substitute that's hypoallergenic, free of perfumes and dyes, HE compatible, and good for 110 loads at about 10 cents per load”
“often undercut Kirkland slightly, though quality and stain-fighting power can vary more than with Kirkland's formula”
“good for 110 loads at about 10 cents per load. It gets good ratings overall, though some shoppers will still prefer Tide for tougher stains”
“budget-friendly substitute... gets strong ratings overall, though some shoppers will still prefer Tide for tougher stains — it's best for everyday clothes, not miracle stain removal”
“good for 110 loads at about 10 cents per load. It's strong for everyday clothes but not aimed at miracle stain removal, so some shoppers still prefer Tide for tougher stains”
Which competitors models suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.