HomeLaundry Detergent › Gain

Gain

Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

9%share of voice · 11 of 120 recommendation answers
0%named first in recommendation answers
56%positive tone · 24 of 43 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT5%2 of 40
Claude8%3 of 40
Gemini15%6 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-219%11 of 120

In their words

43 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Mid-range brands (Tide, Persil, Gain, etc.): $0.20–$0.35 per load”
Claude · 2026-07-21 · Laundry Detergent
“Popular brands like Tide, Persil, or Gain fall here and tend to offer strong stain-fighting and scent options.”
Claude · 2026-07-21 · Laundry Detergent
“Name brands like Tide, Persil, or Gain (regular formulas) fall here. A bottle is often $12–$20 for 50–75 loads.”
Claude · 2026-07-21 · Laundry Detergent
“Tide, Persil, Gain, and All fall into this category. These are consistently top performers in stain-removal tests and are a solid "middle ground" if you want reliable performance without paying luxury prices.”
Claude · 2026-07-21 · Laundry Detergent
“Superior to bargain-priced detergents, for the average person who doesn't get very dirty, it will leave you with a more pleasant-smelling laundry experience.”
Claude · 2026-07-21 · Laundry Detergent

Where they hedge

“A budget-friendly mainstream option that provides a deep clean. It works exceptionally well in soft water but has a very strong scent, so skip it if your baby has sensitive skin.”
Gemini · 2026-07-21 · Laundry Detergent
“usually priced lower, with similar (though not identical) cleaning technology”
Claude · 2026-07-21 · Laundry Detergent
“cheaper brands or competitors like Persil, Gain, or Arm & Hammer”
Claude · 2026-07-21 · Laundry Detergent
“Gain was found to be superior to bargain-priced detergents but lagged behind top performers, roughly 10% less effective than Persil, though it leaves a more pleasant-smelling laundry”
Claude · 2026-07-21 · Laundry Detergent
“budget swaps for brands like Tide, Persil, Gain, All”
Claude · 2026-07-21 · Laundry Detergent

What they warn about

“have faced lawsuits alleging that they are environmentally friendly using green containers and images of nature when the products contain an ingredient harmful to the environment”
Claude · 2026-07-21 · Laundry Detergent
“lawsuits alleging that Gain laundry detergents represent that they are environmentally friendly using green containers and images of nature when the products contain an ingredient harmful to the environment”
Claude · 2026-07-21 · Laundry Detergent
“a lawsuit takes issue with P&G's "greenwashing" of its Gain Original Aroma Boost laundry detergent...the detergent contained 3.32 parts per million of dioxane, a toxic organic compound recognized as a "probable human carcinogen"”
Claude · 2026-07-21 · Laundry Detergent
“Class-action lawsuits have alleged these brands represent that they are environmentally friendly using green containers and images of nature when the products contain an ingredient harmful to the environment”
Claude · 2026-07-21 · Laundry Detergent
“buy the smallest bottle of a store brand—such as Great Value Ultimate Fresh—rather than pods or premium Tide/Gain”
ChatGPT · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Gain suggested as the cheaper alternative to
  • persil ×3
  • tide original ×2
  • tide ×2
  • persil proclean ×1
  • kirkland signature ultra clean ×1
  • arm & hammer ×1
  • persil proclean sensitive skin ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.