Home › Toothpaste › Up & Up
Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 9% | 11 of 120 |
| Claude | 23% | 27 of 120 |
| Gemini | 21% | 25 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 20% | 24 of 120 | |
| 2026-07-22 | 13% | 15 of 120 | -7 points |
| 2026-07-23 | 20% | 24 of 120 | +7 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“* **Store Brands:** Walmart’s **Great Value**, Target’s **Up & Up**, or your local grocery store’s generic brand (like Kroger or Signature Select) are usually 30% to 50% cheaper than ARM & HAMMER and perform identically for baking, deodorizing, and cleaning.”
“Furthermore, a wider variety of Crest formulas carry the American Dental Association (ADA) Seal of Acceptance, giving you clinically proven protection that store brands rarely match.”
“While Up & Up (Target’s store brand) makes affordable generic alternatives, Sensodyne's patented formulas (like Pronamel for enamel rebuilding or Rapid Relief) undergo rigorous clinical testing to ensure they work exactly as advertised.”
“* **Better Flavor and Texture:** Generic brands like Up & Up are cost-effective, but they often compromise on "mouthfeel.”
“While Up & Up (Target’s store brand) is an excellent, budget-friendly option that uses the same active ingredients for basic cavity protection, dental health is highly personal.”
“highly cost-effective generic alternative that gets the basic job done”
“Store brands (like Target's up & up) make "Sensitive" toothpastes that cost about 40–50% less than Sensodyne”
“- **Store-brand fluoride toothpaste** — Walmart Equate, Target up & up, CVS Health, Walgreens, Kroger, Aldi, etc.”
“Sensodyne also generally has better taste consistency and lower abrasiveness than generic equivalents.”
“- **Store-brand cavity-protection toothpaste** — Walmart Equate, Target up&up, CVS Health, Walgreens, Kroger, etc.”
352 exact quoted mentions in this snapshot, grouped by coded tone.
“Store brands (like Target's Up&Up, Walmart's Equate, or CVS/Walgreens brands) contain the same active ingredients as name brands”
“These are often made by the same manufacturers as name brands, contain the same active ingredients (sodium fluoride or stannous fluoride), and cost significantly less.”
“Products from stores like Walmart (Equate), Target (Up & Up), CVS, or Walgreens are typically 30-50% cheaper than name brands like Crest or Colgate but often contain the same active ingredient”
“Store brands (e.g., Walmart's Equate, Target's Up & Up, CVS Health, Kroger brand) – These are often literally made in the same factories as name brands and contain nearly identical formulas at a fraction of the cost.”
“store brand/generic toothpaste (Walmart's Equate, Target's Up & Up, CVS Health, Kroger brand, etc.) — these are often literally made in the same factories as name brands and contain the same active ingredients (fluoride) at a fraction of th”
“some Up&Up products are well-regarded generic equivalents to name brands, while others get mixed reviews”
“Up & Up's cheapest comparable option costs $0.99 (or $0.94 with a RedCard)”
“up & up brand offers essential commodities including household, healthcare, beauty, baby, and personal care products, founded by Target”
“Up & Up is a perfectly reasonable everyday toothpaste — most store brands contain the same active ingredient (sodium fluoride or stannous fluoride) at the same concentration required by the FDA, so for basic cavity protection the practical ”
“Significantly cheaper. Quality is generally solid for basic cavity protection, but formulations and consistency can vary more, and it may be less likely to carry the ADA Seal depending on the specific product.”
“the general consensus is to proceed with extreme caution—for most, it is not worth the headache”
“Up & Up's comparable options often cost $3.99 for a smaller 4 oz tube (approx. $1.00/oz)”
“I'd skip Target's up&up whitening anticavity toothpaste if pure cost is the goal—it's currently $3.99 for 4 oz”
Which competitors assistants suggest when shoppers ask for something cheaper.
22 of 224 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| target.com | 7 |
| reddit.com | 5 |
| thekrazycouponlady.com | 3 |
| corporate.target.com | 1 |
| ndclist.com | 1 |
| quora.com | 1 |
| youtube.com | 1 |
| bestlifeonline.com | 1 |
| costofshopping.com | 1 |
| retailbrew.com | 1 |
| dentalpartnersofboston.com | 1 |
| nbcnews.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Target | 116 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.