Home › Toothpaste › Up & Up
Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 9% | 11 of 120 |
| Claude | 23% | 27 of 120 |
| Gemini | 21% | 25 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 20% | 24 of 120 | |
| 2026-07-22 | 13% | 15 of 120 | -7 points |
| 2026-07-23 | 20% | 24 of 120 | +7 points |
Recurring descriptions in the models' own words, grouped by theme.
“* **Store Brands:** Walmart’s **Great Value**, Target’s **Up & Up**, or your local grocery store’s generic brand (like Kroger or Signature Select) are usually 30% to 50% cheaper than ARM & HAMMER and perform identically for baking, deodorizing, and cleaning.”
“Furthermore, a wider variety of Crest formulas carry the American Dental Association (ADA) Seal of Acceptance, giving you clinically proven protection that store brands rarely match.”
“While Up & Up (Target’s store brand) makes affordable generic alternatives, Sensodyne's patented formulas (like Pronamel for enamel rebuilding or Rapid Relief) undergo rigorous clinical testing to ensure they work exactly as advertised.”
“* **Better Flavor and Texture:** Generic brands like Up & Up are cost-effective, but they often compromise on "mouthfeel.”
“While Up & Up (Target’s store brand) is an excellent, budget-friendly option that uses the same active ingredients for basic cavity protection, dental health is highly personal.”
“highly cost-effective generic alternative that gets the basic job done”
“Store brands (like Target's up & up) make "Sensitive" toothpastes that cost about 40–50% less than Sensodyne”
“- **Store-brand fluoride toothpaste** — Walmart Equate, Target up & up, CVS Health, Walgreens, Kroger, Aldi, etc.”
“Sensodyne also generally has better taste consistency and lower abrasiveness than generic equivalents.”
“- **Store-brand cavity-protection toothpaste** — Walmart Equate, Target up&up, CVS Health, Walgreens, Kroger, etc.”
354 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“generic fluoride toothpastes that are chemically very similar to Crest or Colgate at a fraction of the price”
“Target's up&up brand is generally excellent. Most of their products are priced 20% to 40% lower than national name brands without sacrificing performance.”
“These are often made by the same manufacturers as name brands, contain the same active ingredients (sodium fluoride or stannous fluoride), and cost significantly less.”
“Target (Up & Up) Whitening Strips: Another highly rated option that securely grips teeth for a fraction of Crest's price”
“Target's up&up fluoride toothpaste is currently listed at $3.99 for 4 oz”
“not always cheaper at shelf price, but often is with Target Circle deals, gift-card promotions, or subscription orders”
“highly cost-effective generic alternative that gets the basic job done”
“Target's signature store brand, known for offering everyday basics—such as household essentials, baby care, personal care, and over-the-counter health items—at a discount compared to name brands”
“Up & Up is Target's broad everyday-essentials label—covering things like household supplies, OTC medicine, personal care, baby items, and pet basics”
“Up & Up's cheapest comparable option costs $0.99 (or $0.94 with a RedCard)”
“the general consensus is to proceed with extreme caution—for most, it is not worth the headache”
“Up & Up's comparable options often cost $3.99 for a smaller 4 oz tube (approx. $1.00/oz)”
“I'd skip Target's up&up whitening anticavity toothpaste if pure cost is the goal—it's currently $3.99 for 4 oz”
Which competitors models suggest when shoppers ask for something cheaper.
22 of 225 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| target.com | 7 |
| reddit.com | 5 |
| thekrazycouponlady.com | 3 |
| corporate.target.com | 1 |
| ndclist.com | 1 |
| quora.com | 1 |
| youtube.com | 1 |
| bestlifeonline.com | 1 |
| costofshopping.com | 1 |
| retailbrew.com | 1 |
| dentalpartnersofboston.com | 1 |
| nbcnews.com | 1 |
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| Target | 116 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.