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Hiya

Latest three-month snapshot through 2026-07-24 · 1 wave. Use the controls above to change the window.

4%share of voice · 5 of 120 recommendation answers
3%named first in recommendation answers
31%positive tone · 11 of 35 coded mentions

Kids' Vitamins · 1 wave · n=120 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 40
Claude10%4 of 40
Gemini3%1 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-244%5 of 120

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

35 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“If your child is a picky eater, has dietary restrictions, or you just want a "cleaner" alternative to sugary gummy vitamins, Hiya is well-reviewed and seems to deliver on quality and taste.”
Claude · 2026-07-24 · Kids' Vitamins
“You should choose the Hiya Kids Daily Multivitamin. Hiya is the superior option, primarily because of the formula's quality, dental health considerations, and ingredient transparency.”
Gemini · 2026-07-24 · Kids' Vitamins
“frequently discounted via third-party review sites — one site is currently offering a promo code for 50% off Hiya Kids Daily Multivitamin”
Claude · 2026-07-24 · Kids' Vitamins
“0 g added sugar and 15+ nutrients”
ChatGPT · 2026-07-24 · Kids' Vitamins
“highly rated for being a zero-sugar chewable tablet made from solid whole-foods”
Gemini · 2026-07-24 · Kids' Vitamins

Where they hedge

“$30 for a 30-day refill after the introductory first order (about $1/day)”
ChatGPT · 2026-07-24 · Kids' Vitamins
“Hiya's standard multivitamin is **$15 per child per month** for one daily, no-added-sugar chewable.”
ChatGPT · 2026-07-24 · Kids' Vitamins
“runs about $1/day (roughly $30/month), which is on the pricier end of the kids' vitamin market”
Claude · 2026-07-24 · Kids' Vitamins
“priced at $30 for a one-month supply, which is actually more expensive per month than SmartyPants in many cases”
Claude · 2026-07-24 · Kids' Vitamins
“premium "organic" or direct-to-consumer subscription brands (like Hiya, Olly, or SmartyPants) which can easily cost $0.50 to over $1.00 per day”
Gemini · 2026-07-24 · Kids' Vitamins

What they warn about

“pricier "premium" brands like Hiya... can run $0.30–$1.30+ per serving, largely for extras like organic certification, added omega-3s, or probiotics rather than dramatically different core nutrition”
Claude · 2026-07-24 · Kids' Vitamins
“Brands like Hiya... cost significantly more per serving”
Claude · 2026-07-24 · Kids' Vitamins
“expensive, heavily advertised direct-to-consumer subscription brands (like Hiya or Ritual), which often cost $30–$40 a month”
Gemini · 2026-07-24 · Kids' Vitamins

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Hiya suggested as the cheaper alternative to
  • hiya kids daily multivitamin ×8
  • lil critters gummy vites ×1
  • renzos picky eater multi ×1
  • smartypants kids zero sugar multi & omegas ×1

Where this comes from

7 of 35 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
thecustomerdigest.com3
therealfooddietitians.com2
tallori.com2
healthline.com2
hellosubscription.com1
thequalityedit.com1
reddit.com1
thegoodtrade.com1
pickyeaterblog.com1
momsdowellness.com1
theconsumerjournal.com1
mysubscriptionaddiction.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
hiyahealth3
Hiya (direct)1
Target1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.