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Aesop

Latest three-month snapshot through 2026-08-21 · 1 wave. Use the controls above to change the window.

4%share of voice · 4 of 90 recommendation answers
0%named first in recommendation answers
40%positive tone · 2 of 5 coded mentions

Body Wash · 1 wave · n=90 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 30
Claude7%2 of 30
Gemini7%2 of 30

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-08-214%4 of 90

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

5 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Brands like Aesop, Malin+Goetz, or Jack Black offer nicer ingredients and subtler scents, good if he prefers something less drugstore-y.”
Claude · 2026-08-21 · Body Wash
“Premium/spa-like: Aesop, Malin+Goetz, Jack Black, Baxter of California”
Claude · 2026-08-21 · Body Wash

Where they hedge

“People who love high-end, designer fragrances but don't want to pay $40+ for brands like Le Labo or Aesop.”
Gemini · 2026-08-21 · Body Wash
“cheaper than high-end or luxury body washes like Nécessaire or Aesop”
Gemini · 2026-08-21 · Body Wash
“If you love the aesthetic and sophisticated scents of high-end brands like Glossier, Nécessaire, or Aesop”
Gemini · 2026-08-21 · Body Wash

Where this comes from

2 of 5 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
facebook.com1
nbcnews.com1
lemon8-app.com1
thequalityedit.com1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.