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OLLY

Latest three-month snapshot through 2026-07-24 · 1 wave. Use the controls above to change the window.

3%share of voice · 4 of 120 recommendation answers
0%named first in recommendation answers
36%positive tone · 5 of 14 coded mentions

Kids' Vitamins · 1 wave · n=120 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT3%1 of 40
Claude8%3 of 40
Gemini0%0 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-243%4 of 120

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

14 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Name-brand / stock-up”
ChatGPT · 2026-07-24 · Kids' Vitamins
“popular brands like Flintstones, OLLY, L'il Critters, and Walgreens Free & Pure”
Gemini · 2026-07-24 · Kids' Vitamins
“Olly Multivitamin runs $11.39 for a 35-day supply, with an additional 15% off via Amazon subscription”
Claude · 2026-07-24 · Kids' Vitamins
“SmartyPants and Olly typically fall between $0.30 and $0.50 per serving — still budget-friendly compared to premium brands”
Claude · 2026-07-24 · Kids' Vitamins
“popular kids' brands like OLLY Kids Multi available at Walgreens”
Gemini · 2026-07-24 · Kids' Vitamins

Where they hedge

“they're currently offering an extra 15% off $35+ purchases with a coupon code on their children's multivitamin selection (Flintstones, OLLY, etc.)”
Claude · 2026-07-24 · Kids' Vitamins
“premium "organic" or direct-to-consumer subscription brands (like Hiya, Olly, or SmartyPants) which can easily cost $0.50 to over $1.00 per day”
Gemini · 2026-07-24 · Kids' Vitamins
“mid-range options like Mary Ruth's, Olly, SmartyPants, Hiya, and Nature Made”
Claude · 2026-07-24 · Kids' Vitamins
“Walgreens offers an extra 15% off $35+ purchases on kids' multivitamins including Flintstones and OLLY”
Claude · 2026-07-24 · Kids' Vitamins
“Store brands (like Target's up&up or Amazon Basics) tend to be significantly cheaper than name brands like SmartyPants or OLLY”
Claude · 2026-07-24 · Kids' Vitamins

What they warn about

“What I'd skip to save money: OLLY, SmartyPants, "immunity" blends, probiotics, and extra vitamin C products.”
ChatGPT · 2026-07-24 · Kids' Vitamins
“These usually taste better to kids because they contain actual sugar. However, they easily cause tooth decay if not brushed away immediately, lack iron, and often contain synthetic fillers and food dyes”
Gemini · 2026-07-24 · Kids' Vitamins
“Olly... fall between $0.30 and $0.50 per serving”
Claude · 2026-07-24 · Kids' Vitamins

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

OLLY suggested as the cheaper alternative to
  • hiya kids daily multivitamin ×1

Where this comes from

2 of 14 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
walgreens.com1
healthplusnigeria.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Amazon1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.