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Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 68% | 27 of 40 |
| Claude | 98% | 39 of 40 |
| Gemini | 83% | 33 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 83% | 99 of 120 |
558 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“best-selling detergent in the U.S. for decades and performs like a champ in most cases”
“you'd want to swap to Tide Free & Gentle or another fragrance-free alternative”
“absolutely worth it if you or someone in your family has sensitive skin, eczema, or allergies, but you still want your clothes to actually get clean”
“impressed testers with its stellar ability to remove body oils and did a solid job cleaning dirt, blood, and grass stains”
“A middle ground: typically more cleaning power than budget detergents but much cheaper than regular Tide or Persil.”
“Tide Ultra Oxi is a premium detergent”
“close to Tide or other premium detergents”
“reasonably close in price to Persil Free & Sensitive”
“cheaper, though much less concentrated, alternative”
“you can add a water softener like Borax or Washing Soda instead of pouring more expensive Tide”
“it lacks many of the enzymes found in original Tide. Many users find they have to use more detergent or wash clothes twice to get them clean, which can end up erasing the savings.”
“Avoid Tide Simply (which lacks the necessary enzymes)”
“Pods are the priciest option per load. If budget matters, skip them unless the convenience is worth an extra $0.15–$0.30 per load to you”
“buy the smallest bottle of a store brand—such as Great Value Ultimate Fresh—rather than pods or premium Tide/Gain”
“Do not buy this. Tide Simply is stripped of almost all the stain-”
Which competitors models suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.