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Latest three-month snapshot through 2026-07-23 · 2 waves. Use the controls above to change the window.
Toothpaste · 2 waves · n=240 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 80 |
| Claude | 5% | 4 of 80 |
| Gemini | 4% | 3 of 80 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 3% | 3 of 120 | |
| 2026-07-23 | 3% | 4 of 120 | +0 points |
Recurring descriptions in the models' own words, grouped by theme.
“While generally safe, if you are prone to getting **canker sores (mouth ulcers)**, choose an SLS-free option (like *Sensodyne Pronamel* or *Biotene*), as SLS can irritate delicate oral tissues.”
“- **Dry mouth**: Alcohol-free formulas designed for dry mouth (like Biotène)”
“usually SLS-free”
“- **Dry mouth**: Alcohol-free formulas designed for dry mouth (like Biotène)”
“If you have dry mouth, look for toothpastes specifically formulated for dry mouth, like Biotene, which avoid harsh detergents and help keep your mouth moisturized.”
12 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“If you have dry mouth, look for toothpastes specifically formulated for dry mouth, like Biotene, which avoid harsh detergents and help keep your mouth moisturized.”
“usually SLS-free”
“Alcohol-free formulas designed for dry mouth (like Biotène)”
“choose an SLS-free option (like Sensodyne Pronamel or Biotene), as SLS can irritate delicate oral tissues.”
“Look for alcohol-free, SLS-free formulas designed for dry mouth (like Biotène)”
Which competitors models suggest when shoppers ask for something cheaper.
0 of 4 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.