Kroger

Latest three-month snapshot through 2026-08-25 · 7 waves. Use the controls above to change the window.

Yogurt · 7 waves · n=456 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the models' own words, grouped by theme.

• budget-friendly ×92

  “If your goal is to find the **lowest absolute price** (or comparable value without paying a Costco membership fee), several alternative store brands offer cheaper choices.”

• store brands ×49

  “* **The Deal:** If you like Kroger’s store brands (like *Simple Truth* or *Kroger* brand) but want lower prices, look for **Food 4 Less** (or **Foods Co** in Northern California).”

• $20 to 35 percent lower prices ×43

  “99 half-gallons of milk/creamer) that temporarily undercut ALDI's everyday prices.”

• organic ×20

  “Additionally, their organic store brand, *Simple Truth*, is highly regarded and often priced 10% to 20% lower than name-brand or Walmart organic equivalents.”

• affordable pricing ×16

  “**Shop the "Kroger" and "Smart Way" Brands:** Kroger’s private labels are highly rated and significantly cheaper than the name brands on their shelves.”

• store brand ×15

  “**Store brands**—such as Simple Truth (Kroger), Wegmans, or Nature’s Promise (Stop & Shop/Giant)—can be cheaper still.”

• highly affordable ×11

  “, Target's Good & Gather or Kroger's Simple Truth):** These private-label brands have launched highly affordable almond- and coconut-based yogurts that are often 30% cheaper than name brands.”

• store-brand products ×11

  “- **Store-brand whole-milk Greek yogurt** — check Target’s Good & Gather, Kroger, Aldi, H-E-B, etc.”

• store-brand/generic ×11

  “If you love Kroger's store-brand items (like Kroger, *Private Selection*, or *Simple Truth*) but want lower prices, you can shop at Kroger's own discount warehouse subsidiaries:”

• $4 to $6 cheaper ×10

  “* **Aldi (Simply Nature Organic):** Aldi’s *Simply Nature* line is consistently one of the cheapest organic yogurts on the market.”

In their words

641 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Dollar Tree/Dollar General private labels (e.g., Clover Valley, DG Home) – These dollar-store chains often have their own generic lines priced at or below a dollar for many items, which can beat Great Value pricing on small package sizes.”

“Aldi's private labels (such as **Simply Nature, Millville, and Clancy's**) and Lidl's house brands make up over 90% of their store inventory.”

“Simple Truth's 24-oz tubs appeared around **$4.69**”

“Store brands (Trader Joe's, Great Value/Walmart, Kroger's Simple Truth) often undercut Kite Hill significantly”

“Additionally, Kroger's organic line, **Simple Truth**, is highly rated and often 10% to 20% cheaper than Walmart's organic options.”

Where they hedge

“While the standard "Kroger Brand" is usually slightly more expensive than Great Value”

“Store brands at other discount grocers (Walmart's Great Value, Target's Good & Gather, or other Aldi lines like Simply Nature) are the main things that come close price-wise”

“**Kroger is usually worth it if you shop sales, use the free loyalty account, and can use the fuel rewards.** It's less compelling if you buy mostly full-price items or have cheaper options nearby such as Aldi, Walmart, Costco, or local mar”

“supermarkets like Kroger”

“at Kroger, plain low-fat yogurt was listed at **9¢/oz**”

What they warn about

“Multiple recent studies and comparisons show Kroger tends to run more expensive than several other major chains, largely because Kroger relies heavily on promotions and digital coupons rather than bulk-buying.”

“one taste test found generic products are as good as the name-brand equivalent" has been "completely shattered by the grainy foulness that is Kroger yogurt”

“Avoid for everyday savings: individual cups, flavored yogurt, "protein" specialty tubs, organic, and Icelandic yogurt. They commonly cost substantially more per ounce—e.g., a Kroger plain Greek cup is listed at 17¢/oz, compared with 9–13¢/o”

“Look especially at the budget-tier labels rather than the premium Private Selection line.”

“can occasionally boast a lower absolute price tag on the shelf, you should look closely at the packaging... their unit price may actually end up being more expensive than a standard-sized box of Great Value”

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Where this comes from

41 of 561 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites models name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.