SKIN1004

Latest four-week snapshot through 2026-08-06 · 3 waves. Use the controls above to change the window.

Sunscreen · 3 waves · n=300 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

• k-beauty ×16

  “The Best K-Beauty Alternatives (Under $20)”

• lightweight ×9

  “| **Glow Serum (propolis + niacinamide)** | **Good Molecules Niacinamide Serum** — about **$6/30 mL** | Lightweight, fragrance-free niacinamide option for oiliness, texture, pores, and uneven tone.”

• zero white cast ×5

  “If you specifically want that unique, pore-blurring, primer-like "slip" that has absolutely zero white cast and holds makeup in place, these are your best matches:”

• no white cast ×4

  “50/50 mL** at K-beauty discounters | Lightweight, hydrating, no-white-cast Korean sunscreen with a more serum-like feel.”

• highly hydrating ×3

  “50/100 mL** on discount K-beauty retailers | A very minimal soothing-hydrating serum; centella replaces BOJ’s green tea/panthenol blend.”

• weightless texture ×3

  “This is a holy grail for people who hate the feel of sunscreen. It has a weightless, watery, serum-like texture that absorbs instantly. It features *Centella Asiatica* (to soothe irritation and redness, much like EltaMD's niacinamide) and hyaluronic acid.”

• absorbs quickly ×2

  “Many skincare enthusiasts actually prefer it because it has a lighter, more watery texture that absorbs instantly without feeling heavy or causing breakouts.”

• chemical sunscreen ×2

  “* **Why it works:** Korean chemical sunscreens are formulated with modern UV filters that feel like a lightweight watery moisturizer rather than a heavy sun cream.”

• commonly cited as great ×2

  “- SKIN1004 Madagascar Centella sunscreens are also commonly compared as similar-formula alternatives.”

• comparable or slightly lower price ×2

  “Their products are packaged in larger bottles than BoJ, giving you much better price-per-milliliter value.”

In their words

56 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“25% off select Skin & Sun Brands. Eligible Brands: On-sale products include favorites from Sun Bum, e.l.f. Cosmetics, Naked Sundays, The Ordinary (their SPF 45 mineral serum), and highly-rated Korean formulas from Skin1004 and Anua.”

“For oily skin types who hate the feeling of heavy creams, this feels exactly like a lightweight hydrating serum.”

“These have a fluid, serum-like consistency that absorbs instantly into the skin. They provide excellent hydration without any oil or grease, so you can easily skip your morning moisturizer and just use this.”

“Korean chemical sunscreens are formulated with modern UV filters that feel like a lightweight watery moisturizer rather than a heavy sun cream. They sink into the skin instantly with no white cast, no stickiness, and absolutely zero pilling”

“SKIN1004's Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++ is also frequently compared as an alternative.”

Where they hedge

“In South Korea, it is actually not as widely used domestically as other brands like *Round Lab*, *Torriden*, or *Skin1004*.”

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Where this comes from

19 of 56 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites assistants name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.