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Friendly's

Latest four-week snapshot through 2026-07-30 · 1 wave. Use the controls above to change the window.

2%share of voice · 2 of 90 recommendation answers
0%named first in recommendation answers
76%positive tone · 13 of 17 coded mentions

Ice Cream · 1 wave · n=90 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 30
Claude7%2 of 30
Gemini0%0 of 30

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-302%2 of 90

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

17 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Turkey Hill or Friendly's when on sale — solid mid-range value brands”
Claude · 2026-07-30 · Ice Cream
“**Watch for BOGO sales** — major brands like Breyers, Friendly's, and Turkey Hill frequently go on "buy one get one free" promotions at grocery stores.”
Claude · 2026-07-30 · Ice Cream
“Friendly's – Often on sale, good value for the portion size.”
Claude · 2026-07-30 · Ice Cream
“Affordable and widely available”
Claude · 2026-07-30 · Ice Cream
“Classic, affordable, widely available”
Claude · 2026-07-30 · Ice Cream

Where they hedge

“Budget Competitors (Dreyer's/Edy's, Friendly's, Store Brands)”
Gemini · 2026-07-30 · Ice Cream
“Particularly popular in the Northeast, Friendly's ice cream regularly goes on deep discount at grocery stores. It has a classic, nostalgic ice-parlor density that holds up better than Brey”
Gemini · 2026-07-30 · Ice Cream
“While Friendly's is in the same tier as Turkey Hill, grocery stores frequently alternate sales between the two. Friendly's is famous for buy-one-get-one-free (BOGO) deals, which can make it cheaper than Turkey Hill's baseline price.”
Gemini · 2026-07-30 · Ice Cream
“**Promotional Shopping (Breyers, Friendly's, or Hood):** While normally priced similarly to Turkey Hill, these brands are frequently placed on deep "Buy One, Get One" (BOGO) or loss-leader sales at regional supermarkets.”
Gemini · 2026-07-30 · Ice Cream

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Friendly's suggested as the cheaper alternative to
  • ben & jerrys ×4
  • häagen dazs ×4
  • turkey hill ×4
  • breyers ×1

Where this comes from

0 of 17 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.