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Friendly's

Latest three-month snapshot through 2026-07-30 · 1 wave. Use the controls above to change the window.

2%share of voice · 2 of 90 recommendation answers
0%named first in recommendation answers
76%positive tone · 13 of 17 coded mentions

Ice Cream · 1 wave · n=90 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 30
Claude7%2 of 30
Gemini0%0 of 30

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-302%2 of 90

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

17 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Friendly's – decent quality at a lower price point”
Claude · 2026-07-30 · Ice Cream
“**Friendly's** — comparable "family tub" ice cream when it's on sale.”
ChatGPT · 2026-07-30 · Ice Cream
“A single pint of Ben & Jerry's (16 oz) often costs the same as, or more than, a 48 oz (1.5 quart) tub of a standard brand like Breyers or Friendly's.”
Gemini · 2026-07-30 · Ice Cream
“Affordable with a wide flavor selection.”
Claude · 2026-07-30 · Ice Cream
“good if you specifically want mix-ins—cookies-and-cream, sundaes, peanut butter cup”
ChatGPT · 2026-07-30 · Ice Cream

Where they hedge

“Budget Competitors (Dreyer's/Edy's, Friendly's, Store Brands)”
Gemini · 2026-07-30 · Ice Cream
“While Friendly's is in the same tier as Turkey Hill, grocery stores frequently alternate sales between the two. Friendly's is famous for buy-one-get-one-free (BOGO) deals, which can make it cheaper than Turkey Hill's baseline price.”
Gemini · 2026-07-30 · Ice Cream
“Particularly popular in the Northeast, Friendly's ice cream regularly goes on deep discount at grocery stores. It has a classic, nostalgic ice-parlor density that holds up better than Brey”
Gemini · 2026-07-30 · Ice Cream
“**Promotional Shopping (Breyers, Friendly's, or Hood):** While normally priced similarly to Turkey Hill, these brands are frequently placed on deep "Buy One, Get One" (BOGO) or loss-leader sales at regional supermarkets.”
Gemini · 2026-07-30 · Ice Cream

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Friendly's suggested as the cheaper alternative to
  • ben & jerrys ×4
  • häagen dazs ×4
  • turkey hill ×4
  • breyers ×1

Where this comes from

0 of 17 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.