HomeFabric Softener/Conditioner › Seventh Generation

Seventh Generation

Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

29%share of voice · 35 of 120 recommendation answers
1%named first in recommendation answers
64%positive tone · 57 of 89 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT13%5 of 40
Claude35%14 of 40
Gemini40%16 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2129%35 of 120

In their words

89 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Sensitive skin: Tide Free & Gentle, Seventh Generation, or All Free Clear; Eco-conscious: Seventh Generation, ECOS, or Dropps”
Claude · 2026-07-21 · Laundry Detergent
“consider plant-based or biodegradable options (Seventh Generation, ECOS, Method) or refillable/concentrated formulas”
Claude · 2026-07-21 · Laundry Detergent
“look for "free and clear," fragrance-free, and dye-free formulas (e.g., brands like all Free Clear, Tide Free & Gentle, Seventh Generation Free & Clear)”
Claude · 2026-07-21 · Laundry Detergent
“dermatologists often recommend it because it's fragrance- and dye-free and gentle on the skin”
Claude · 2026-07-21 · Laundry Detergent
“Consumer Reports looked for potentially dangerous chemicals in five laundry detergents, including brands with safety/gentleness claims like Seventh Generation and Dreft, plus conventional ones like Tide and Gain—and none of the five had con”
Claude · 2026-07-21 · Laundry Detergent

Where they hedge

“Concentrated pods, "ultra" formulas, or specialty detergents (free-and-clear, cold-water, high-efficiency specific) cost more. Brands like Tide Ultra Oxi, Persil ProClean, or eco-friendly brands (Seventh Generation, ECOS) fall here.”
Claude · 2026-07-21 · Laundry Detergent
“Plant-based and gentle, though some find it doesn't clean as thoroughly in hard water”
Claude · 2026-07-21 · Laundry Detergent
“a reasonable fragrance-free option, though you may need to be more attentive to dosing—especially with hard water”
ChatGPT · 2026-07-21 · Laundry Detergent
“While plastic-free sheets and plant-based formulas are excellent for the environment and sensitive skin, they do cost more. You can often lower this cost to around $0.12 to $0.20 per load by buying in bulk or signing up for a subscription s”
Gemini · 2026-07-21 · Laundry Detergent
“Brand that 'frequently go on promotion' for smart shopping”
Gemini · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Seventh Generation suggested as the cheaper alternative to
  • persil proclean ×2
  • persil proclean sensitive skin ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.