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Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 5% | 2 of 40 |
| Claude | 0% | 0 of 40 |
| Gemini | 3% | 1 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 3% | 3 of 120 |
32 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“fragrance- and dye-free, hypoallergenic, and dermatologist tested”
“If you need a cheaper fragrance-free, dye-free choice”
“a useful cheaper alternative for fragrance-free needs”
“designed to mimic name-brand sensitive skin detergents at the lowest price point possible”
“a useful cheaper alternative for fragrance-free detergent”
“Lower upfront cost, but higher cost per load than Kirkland. Dye- and fragrance-free.”
“essentially the same as Costco's online price; One option that isn't meaningfully cheaper”
“Target says its version is hypoallergenic, dermatologist tested, made without dyes or fragrances, and effective in cold water. Just note reviews aren't perfect, but the product has a solid rating and a lower price than many national sensiti”
“A decent smaller-bottle alternative, but essentially not cheaper per labeled load than the Kirkland delivery-price comparison.”
“Convenient smaller bottle, but essentially not cheaper per load than Kirkland bought online”
Which competitors models suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.