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up&up Free & Clear

Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

3%share of voice · 3 of 120 recommendation answers
0%named first in recommendation answers
84%positive tone · 27 of 32 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT5%2 of 40
Claude0%0 of 40
Gemini3%1 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-213%3 of 120

In their words

32 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“If fragrances irritate you: up&up Free & Clear is similarly budget-oriented”
ChatGPT · 2026-07-21 · Laundry Detergent
“If fragrance bothers your skin, get Free & Clear/unscented store brand instead—even if it costs a little more. Target's up&up Free & Clear is currently listed from $8.99.”
ChatGPT · 2026-07-21 · Laundry Detergent
“These store-brand "free and clear" versions offer comparable enzyme-cleaning technology to name brands at a fraction of the cost per load.”
Gemini · 2026-07-21 · Laundry Detergent
“hypoallergenic, dermatologist tested, made without dyes or fragrances, and effective in cold water”
Claude · 2026-07-21 · Laundry Detergent
“a useful cheaper alternative to All Free Clear, hypoallergenic, dermatologist tested, made without dyes or fragrances, and effective in cold water”
Claude · 2026-07-21 · Laundry Detergent

Where they hedge

“Target says its version is hypoallergenic, dermatologist tested, made without dyes or fragrances, and effective in cold water. Just note reviews aren't perfect, but the product has a solid rating and a lower price than many national sensiti”
Claude · 2026-07-21 · Laundry Detergent
“Convenient smaller bottle, but essentially not cheaper per load than Kirkland bought online”
ChatGPT · 2026-07-21 · Laundry Detergent
“Lower upfront cost, but higher cost per load than Kirkland. Dye- and fragrance-free.”
ChatGPT · 2026-07-21 · Laundry Detergent
“A decent smaller-bottle alternative, but essentially not cheaper per labeled load than the Kirkland delivery-price comparison.”
ChatGPT · 2026-07-21 · Laundry Detergent
“essentially the same as Costco's online price; One option that isn't meaningfully cheaper”
ChatGPT · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

up&up Free & Clear suggested as the cheaper alternative to
  • all free clear ×6
  • kirkland signature ultra clean free & clear ×5
  • persil ×4
  • tide original ×3
  • persil proclean ×3
  • tide free & gentle ×3
  • kirkland signature ultra clean ×2
  • seventh generation free & clear ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.