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Tide Original

Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

23%share of voice · 27 of 120 recommendation answers
10%named first in recommendation answers
81%positive tone · 52 of 64 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT15%6 of 40
Claude28%11 of 40
Gemini25%10 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2123%27 of 120

In their words

63 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Tide Original Liquid remains one of the most trusted names, offering balanced performance across stain removal, overall scent, and dependable consistency.”
Claude · 2026-07-21 · Laundry Detergent
“Tide is the best value option”
Claude · 2026-07-21 · Laundry Detergent
“Yes—Tide Original is generally worth it if your priority is reliable, strong everyday cleaning and you like its classic scent.”
ChatGPT · 2026-07-21 · Laundry Detergent
“The gold standard of cloth diapering. It is highly effective at breaking down organic waste and preventing mineral buildup, even in moderately hard water.”
Gemini · 2026-07-21 · Laundry Detergent
“Buy Tide Original—powder if you can find it, or regular Tide Original liquid. It is a strong mainstream detergent that works reliably on heavily soiled cloth diapers and is suitable for HE machines.”
ChatGPT · 2026-07-21 · Laundry Detergent

Where they hedge

“Tide consistently ranks at or near the top for cleaning performance. However, because it is a premium product, you pay a higher price per load.”
Gemini · 2026-07-21 · Laundry Detergent
“Tide Original at $24.98 for 152 loads”
ChatGPT · 2026-07-21 · Laundry Detergent
“yes, Tide Original is worth it if you regularly deal with heavily soiled clothes, tough stains, and smelly odors...however, if you only wash lightly worn clothes and have standard laundry needs, there are cheaper alternatives that will get ”
Gemini · 2026-07-21 · Laundry Detergent
“Strong cleaning performance...The catch: It costs more than many store brands, and the Original scent is fairly strong”
ChatGPT · 2026-07-21 · Laundry Detergent
“It cleans nearly as well as high-end brands like Tide Original or Persil but costs a fraction of the price.”
Gemini · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Tide Original
  • ARM & HAMMER ×10
  • Kirkland Signature Ultra Clean ×7
  • All Free Clear ×5
  • Purex ×5
  • Kirkland Signature Protein Shake ×3
  • Member's Mark ×3
  • Tide Simply ×3
  • Up & Up ×3
Tide Original suggested as the cheaper alternative to
  • persil ×2
  • tide ultra oxi ×2
  • persil proclean ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.