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Tide Original

Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

23%share of voice · 27 of 120 recommendation answers
10%named first in recommendation answers
81%positive tone · 52 of 64 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT15%6 of 40
Claude28%11 of 40
Gemini25%10 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2123%27 of 120

In their words

63 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Tide is the best value option”
Claude · 2026-07-21 · Laundry Detergent
“best-selling detergent in the U.S. for decades and performs like a champ in most cases”
Claude · 2026-07-21 · Laundry Detergent
“The best laundry detergents are Persil ProClean and Tide Original”
Claude · 2026-07-21 · Laundry Detergent
“Tide Original are top picks...Tide is the best value pick if you want a good deal”
Claude · 2026-07-21 · Laundry Detergent
“a close second and a great 'Best Value' option”
Claude · 2026-07-21 · Laundry Detergent

Where they hedge

“around 35¢ per stated load at $22.19 for 64 loads—more than I'd pay unless it's on sale or you strongly prefer Tide”
ChatGPT · 2026-07-21 · Laundry Detergent
“It cleans nearly as well as high-end brands like Tide Original or Persil but costs a fraction of the price.”
Gemini · 2026-07-21 · Laundry Detergent
“generally worth it if you prioritize dependable cleaning and stain removal over the lowest cost per load”
ChatGPT · 2026-07-21 · Laundry Detergent
“strong all-purpose detergent for everyday soil, body oils, food stains, and greasy laundry, and it works in both HE and standard machines, including cold-water cycles... a current 107-load liquid bottle is listed around $27.30... more than ”
ChatGPT · 2026-07-21 · Laundry Detergent
“Strong cleaning performance...The catch: It costs more than many store brands, and the Original scent is fairly strong”
ChatGPT · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Tide Original
  • ARM & HAMMER ×10
  • Kirkland Signature Ultra Clean ×7
  • All Free Clear ×5
  • Purex ×5
  • Kirkland Signature ×3
  • Member's Mark ×3
  • Tide Simply ×3
  • Up & Up ×3
Tide Original suggested as the cheaper alternative to
  • persil ×2
  • tide ultra oxi ×2
  • persil proclean ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.