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Tide Free & Gentle

Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

53%share of voice · 64 of 120 recommendation answers
21%named first in recommendation answers
82%positive tone · 130 of 158 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT63%25 of 40
Claude43%17 of 40
Gemini55%22 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2153%64 of 120

In their words

158 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Sensitive skin: Tide Free & Gentle, Seventh Generation, or All Free Clear”
Claude · 2026-07-21 · Laundry Detergent
“look for "free and clear," fragrance-free, and dye-free formulas (e.g., brands like all Free Clear, Tide Free & Gentle, Seventh Generation Free & Clear)”
Claude · 2026-07-21 · Laundry Detergent
“hypoallergenic, dye-free, and fragrance-free version of Tide, good if you still want strong cleaning power”
Claude · 2026-07-21 · Laundry Detergent
“If you want a Tide product without the premium price, Tide's Free & Gentle is easy on the budget, coming in at only 20 cents per load — one of the most affordable Tide products tested out of two dozen.”
Claude · 2026-07-21 · Laundry Detergent
“The top-selling free-and-clear detergent in the US, and it's widely recommended by dermatologists and allergists for people managing sensitive skin, eczema, or fragrance sensitivities.”
Claude · 2026-07-21 · Laundry Detergent

Where they hedge

“fragrance-free, but be prepared to use the full heavy-soil dose; fragrance-free formulas can sometimes need a bit more detergent to get diapers fully clean”
ChatGPT · 2026-07-21 · Laundry Detergent
“All Free Clear typically runs 10–20% cheaper per load than Tide Free & Gentle”
Claude · 2026-07-21 · Laundry Detergent
“Seventh Generation Free & Clear performs comparably to Tide Free & Gentle”
Claude · 2026-07-21 · Laundry Detergent
“performs comparably to Tide Free & Gentle and All Free Clear, effectively removing body oils, light food soil, and general dirt”
Claude · 2026-07-21 · Laundry Detergent
“All Free Clear typically runs 10–20% cheaper per load than Tide Free & Gentle at comparable sizes”
Claude · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Tide Free & Gentle
  • All Free Clear ×14
  • Kirkland Signature Ultra Clean Free & Clear ×11
  • ECOS Free & Clear ×10
  • ARM & HAMMER Sensitive Skin Free & Clear ×10
  • Amazon Basics Free & Clear ×5
  • Seventh Generation Free & Clear ×5
  • Tide Simply ×5
  • Trader Joe's Free & Clear ×5
Tide Free & Gentle suggested as the cheaper alternative to
  • seventh generation free & clear ×5
  • persil proclean sensitive skin ×4
  • all free clear ×2
  • kirkland signature ultra clean free & clear ×2
  • charlies soap ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.