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Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 63% | 25 of 40 |
| Claude | 43% | 17 of 40 |
| Gemini | 55% | 22 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 53% | 64 of 120 |
158 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Persil ProClean Sensitive Skin... wins the top spot for stain removal among sensitive detergents... outperforming Tide Free & Gentle”
“generally worth it if your priority is sensitive-skin safety without sacrificing much cleaning power”
“Tide Free & Gentle—may be the better fit”
“top-selling free-and-clear detergent in the US, and it's widely recommended by dermatologists and allergists”
“For sensitive skin, choose Tide Free & Gentle instead of Original”
“it successfully removed 76.8% of test stains, out-performing the popular competitor Tide Free & Gentle”
“reasonably close in price to Persil Free & Sensitive”
“notably cheaper than many "free & clear" national brands like Tide Free & Gentle”
“can easily cost 30 to 45 cents per load”
“Not "natural" brands, but significantly cheaper mainstream options if eco-friendliness is less of a priority than cost.”
Which competitors models suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.