Simple Truth

Latest four-week snapshot through 2026-08-05 · 5 waves. Use the controls above to change the window.

Yogurt · 5 waves · n=360 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

• budget-friendly ×20

  “- **Store brands** such as **Wegmans**, **Simple Truth (Kroger)**, or **True Goodness** can be the best value where available.”

• organic ×10

  “Stonyfield Organic is highly popular for its clean, certified organic ingredients, low sugar content, and extensive selection of kid-friendly options (like YoBaby and Squeezers).”

• store brands ×8

  “39):** A highly affordable store-brand option that comes in both conventional and organic plant-based varieties.”

• store brand ×6

  “* **Simple Truth (Kroger Store Brand) Cream Cheese (~$3.”

• highly affordable ×5

  “39):** A highly affordable store-brand option that comes in both conventional and organic plant-based varieties.”

• $20 to 35 percent lower prices ×4

  “Their store-brand plain yogurt, milk, and sour cream are typically the value picks when on digital coupon.”

• competitive pricing ×4

  “- **Kroger's Simple Truth / Kroger brand** — competitive pricing, especially with weekly sales and loyalty discounts.”

• budget-friendly alternative to ag1 ×3

  “* **Target's *Good & Gather* Organic:** Target offers organic Greek and regular yogurt tubs, as well as single-serve organic cups, that are highly competitive in price and free of artificial additives.”

• store-brand/generic ×3

  “Stonyfield is noticeably more expensive than both conventional dairy and store-brand organic dairy.”

• 1-liter bottle ×2

  “* **Target’s Good & Gather or Kroger’s Simple Truth Plain Greek Yogurt:** Buying these 32 oz store-brand tubs will usually cost you between $3.”

In their words

162 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Generic or store-brand plain yogurt (like Walmart's Great Value, Kroger brand, Aldi's Friendly Farms, or Trader Joe's) is almost always cheaper than name brands like Chobani, Yoplait, or Fage, while often being nutritionally similar.”

“Kroger's store-brand plain Greek yogurt is highly regarded for being smooth, tangy, and very affordable.”

“**Kroger Brand** Greek yogurt is highly praised for being smooth and excellent for parfaits”

“These are typically the cheapest options and often taste comparable to name brands.”

“**Simple Truth** (Kroger) Greek yogurt”

Where they hedge

“Kroger/Simple Truth, Publix, Target's Good & Gather, and other store brands”

“Kroger's "Simple Truth" or Aldi's brands are also commonly compared against Great Value in savings roundups”

“Walmart's Great Value or Kroger brand dairy/yogurt/milk lines are priced similarly to Aldi's Friendly Farms and occasionally undercut it during sales or with loyalty pricing”

“Comparable generic dairy and milk-alternative lines at Walmart (Great Value), Kroger (Simple Truth/private label), or other discount grocers sometimes run sales that undercut Aldi”

“**Kroger's Simple Truth** or standard Kroger brand”

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Where this comes from

13 of 140 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites assistants name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.