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Seventh Generation Free & Clear

Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

26%share of voice · 31 of 120 recommendation answers
1%named first in recommendation answers
66%positive tone · 46 of 70 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT13%5 of 40
Claude33%13 of 40
Gemini33%13 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2126%31 of 120

In their words

70 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“look for "free and clear," fragrance-free, and dye-free formulas (e.g., brands like all Free Clear, Tide Free & Gentle, Seventh Generation Free & Clear)”
Claude · 2026-07-21 · Laundry Detergent
“dermatologists often recommend it because it's fragrance- and dye-free and gentle on the skin”
Claude · 2026-07-21 · Laundry Detergent
“a plant-based option with no dyes or synthetic fragrances, popular with people wanting a more "natural" formula”
Claude · 2026-07-21 · Laundry Detergent
“Packs above-average stain fighting power, and the company seems to actually care about the environment.”
Claude · 2026-07-21 · Laundry Detergent
“This detergent packs above-average stain-fighting power and comes from a company with strong environmental credentials.”
Claude · 2026-07-21 · Laundry Detergent

Where they hedge

“Plant-based and gentle, though some find it doesn't clean as thoroughly in hard water”
Claude · 2026-07-21 · Laundry Detergent
“a reasonable fragrance-free option, though you may need to be more attentive to dosing—especially with hard water”
ChatGPT · 2026-07-21 · Laundry Detergent
“generally gets solid marks across reviews, though the answer depends on what you're prioritizing”
Claude · 2026-07-21 · Laundry Detergent
“cheaper per load than Tide while being dramatically cleaner in ingredient safety (though the tradeoff is generally somewhat weaker stain removal on tough stains)”
Claude · 2026-07-21 · Laundry Detergent
“genuinely gentle, low-irritant formula...solid cleaning performance...but costs more than mainstream brands and performs best with a little help”
Claude · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Seventh Generation Free & Clear
  • ARM & HAMMER Sensitive Skin Free & Clear ×10
  • All Free Clear ×10
  • Target up&up Free & Clear ×7
  • ECOS Free & Clear ×6
  • Amazon Basics Free & Clear ×5
  • Trader Joe's Free & Clear ×5
  • Tide Free & Gentle ×5
  • Purex Free & Clear ×3
Seventh Generation Free & Clear suggested as the cheaper alternative to
  • tide free & gentle ×5
  • persil proclean sensitive skin ×3
  • persil proclean ×2
  • all free clear ×1
  • tide ×1
  • tide ultra oxi ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.