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Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 5% | 2 of 40 |
| Claude | 35% | 14 of 40 |
| Gemini | 23% | 9 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 21% | 25 of 120 |
74 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Persil is a newer detergent on the market that provides strong cleaning power, and some cloth diapering moms have recommended it as a strong, effective detergent.”
“Commonly recommended choices”
“Another heavy-duty, enzyme-rich detergent that performs similarly to Tide. It is brilliant at lifting heavy stains and eliminating odors.”
“frequently beats out Tide in stain-removal lab tests”
“If you like Persil ProClean for strong cleaning and odor control”
“priced as a "premium" detergent”
“Concentrated pods, "ultra" formulas, or specialty detergents (free-and-clear, cold-water, high-efficiency specific) cost more. Brands like Tide Ultra Oxi, Persil ProClean, or eco-friendly brands (Seventh Generation, ECOS) fall here.”
“worth paying extra for heavily stained laundry”
“These brands contain the highest concentration of active enzymes, which are necessary for breaking down tough proteins, starches, and oils...paying a premium for Tide or Persil can actually save you money by preventing ruined clothes”
“generally, Persil ProClean is worth it if you want strong cleaning performance, especially for heavily soiled everyday laundry... A caveat: 'Persil ProClean' has been rebranded in the U.S.”
Which competitors models suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.