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Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 18% | 7 of 40 |
| Claude | 75% | 30 of 40 |
| Gemini | 65% | 26 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 53% | 63 of 120 |
277 exact quoted mentions in this snapshot, grouped by coded tone.
“Mid-range brands (Tide, Persil, Gain, etc.): $0.20–$0.35 per load”
“Popular brands like Tide, Persil, or Gain fall here and tend to offer strong stain-fighting and scent options.”
“Best overall performance: Tide or Persil (consistently rate well in independent testing)”
“Name brands like Tide, Persil, or Gain (regular formulas) fall here. A bottle is often $12–$20 for 50–75 loads.”
“Persil proving the best thanks to its effective stain-removal power”
“Concentrated pods, "ultra" formulas, or specialty detergents (free-and-clear, cold-water, high-efficiency specific) cost more. Brands like Tide Ultra Oxi, Persil ProClean, or eco-friendly brands (Seventh Generation, ECOS) fall here.”
“Persil ProClean Sensitive Skin contains possible irritants like borax, but it's a superior stain remover”
“contains many possible irritants like borax, but it is a superior stain remover”
“contains some possible irritants like borax, but is still a superior stain remover”
“Persil ProClean Sensitive Skin contains possible irritants like borax, but it is a superior stain remover”
“In August 2022, a Persil television advert was banned by the ASA for greenwashing — it claimed the product was "kinder to the planet" but Persil couldn't provide evidence of this.”
“ran an ad claiming its detergent was "kinder to the planet" and in 2022, Persil made an advert saying its laundry detergent (which contains 50% recycled plastic) was "kinder to the planet" and it got banned”
“got an ad banned in 2022 for claiming its detergent was "kinder to the planet"”
“In 2022, Britain's Advertising Standards Authority banned a Persil TV ad claiming the detergent was 'kinder to our planet,' ruling it had failed to demonstrate environmental benefits”
“Persil ProClean Sensitive Skin contains many possible irritants like borax, but it is a superior stain remover, so it's a tradeoff between cleaning power and gentleness”
Which competitors assistants suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.