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Persil Free & Sensitive

Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

1%share of voice · 1 of 120 recommendation answers
0%named first in recommendation answers
68%positive tone · 13 of 19 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT3%1 of 40
Claude0%0 of 40
Gemini0%0 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-211%1 of 120

In their words

19 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“highly worth it... widely considered one of the best sensitive-skin detergents on the market”
Gemini · 2026-07-21 · Laundry Detergent
“If you use Persil Free & Sensitive because of eczema or allergies”
Gemini · 2026-07-21 · Laundry Detergent
“Heavy stains, kids, sports clothes: Persil Free & Sensitive or Tide Ultra OXI”
ChatGPT · 2026-07-21 · Laundry Detergent
“stronger alternatives such as... Persil Free & Sensitive”
ChatGPT · 2026-07-21 · Laundry Detergent
“since switching to Persil Free & Sensitive their skin is all clear and doesn't itch anymore”
Claude · 2026-07-21 · Laundry Detergent

Where they hedge

“notably cheaper than many "free & clear" national brands like Tide Free & Gentle or Persil Free & Sensitive”
Claude · 2026-07-21 · Laundry Detergent
“an ultra-concentrated, unscented/hypoallergenic formula sold as 82.5 fl oz for 110 loads”
ChatGPT · 2026-07-21 · Laundry Detergent
“generally pricier than Kirkland, these occasionally go on sale to competitive per-load pricing”
Claude · 2026-07-21 · Laundry Detergent
“specifically labeled unscented, hypoallergenic, and free of dyes and perfumes”
ChatGPT · 2026-07-21 · Laundry Detergent
“Persil may have rebranded/shifted this line toward "Persil Free & Sensitive," so double-check exactly which version you're buying”
Claude · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Persil Free & Sensitive suggested as the cheaper alternative to
  • kirkland signature ultra clean free & clear ×2
  • persil proclean sensitive skin ×2
  • persil ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.