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Persil Free & Sensitive

Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

1%share of voice · 1 of 120 recommendation answers
0%named first in recommendation answers
68%positive tone · 13 of 19 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT3%1 of 40
Claude0%0 of 40
Gemini0%0 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-211%1 of 120

In their words

19 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Heavy stains, kids, sports clothes: Persil Free & Sensitive or Tide Ultra OXI”
ChatGPT · 2026-07-21 · Laundry Detergent
“since switching to Persil Free & Sensitive their skin is all clear and doesn't itch anymore”
Claude · 2026-07-21 · Laundry Detergent
“stronger alternatives such as... Persil Free & Sensitive”
ChatGPT · 2026-07-21 · Laundry Detergent
“Strong cleaning performance while avoiding fragrance and dyes—useful for everyday clothes, towels, workout wear, and kid laundry.”
ChatGPT · 2026-07-21 · Laundry Detergent
“Strong cleaning reputation: Consumer Reports' published summary says the ProClean Sensitive Skin formula cleans very well in its lab tests.”
ChatGPT · 2026-07-21 · Laundry Detergent

Where they hedge

“Persil may have rebranded/shifted this line toward "Persil Free & Sensitive," so double-check exactly which version you're buying”
Claude · 2026-07-21 · Laundry Detergent
“notably cheaper than many "free & clear" national brands like Tide Free & Gentle or Persil Free & Sensitive”
Claude · 2026-07-21 · Laundry Detergent
“Persil offers a comparable hypoallergenic formula”
Claude · 2026-07-21 · Laundry Detergent
“generally pricier than Kirkland, these occasionally go on sale to competitive per-load pricing”
Claude · 2026-07-21 · Laundry Detergent
“specifically labeled unscented, hypoallergenic, and free of dyes and perfumes”
ChatGPT · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Persil Free & Sensitive suggested as the cheaper alternative to
  • kirkland signature ultra clean free & clear ×2
  • persil proclean sensitive skin ×2
  • persil ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.