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Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 3% | 4 of 120 |
| Claude | 0% | 0 of 120 |
| Gemini | 3% | 3 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 1% | 1 of 120 | |
| 2026-07-22 | 3% | 3 of 120 | +2 points |
| 2026-07-23 | 3% | 3 of 120 | +0 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“- **If you also have bleeding gums/plaque:** **Crest Pro-Health Gum & Sensitive** — helps sensitivity, cavities, plaque/gingivitis, and enamel erosion.”
“It is specifically ADA-accepted to reduce sensitivity and help prevent cavities.”
“- **If you also have bleeding gums/plaque:** **Crest Pro-Health Gum & Sensitive** — helps sensitivity, cavities, plaque/gingivitis, and enamel erosion.”
“a good pick if you also have bleeding, tender, or receding gums, since it uses stannous fluoride and targets both sensitivity and gum-health concerns.”
“- **Crest Pro-Health Sensitive & Gum** — a good pick if you also have bleeding, tender, or receding gums, since it uses stannous fluoride and targets both sensitivity and gum-health concerns.”
“- **If you also have bleeding gums/plaque:** **Crest Pro-Health Gum & Sensitive** — helps sensitivity, cavities, plaque/gingivitis, and enamel erosion.”
“* **Best if You Have Receding or Inflamed Gums: *Crest Pro-Health Gum & Sensitivity***”
“**Best simple choice:** buy an **ADA-Seal sensitivity toothpaste with fluoride**, such as **Sensodyne** (any non-whitening sensitivity version).”
“These use **stannous fluoride**, which helps block exposed dentin tubules while also providing cavity protection.”
19 exact quoted mentions in this snapshot, grouped by coded tone.
“helps sensitivity, cavities, plaque/gingivitis, and enamel erosion”
“a good pick if you also have bleeding, tender, or receding gums, since it uses stannous fluoride and targets both sensitivity and gum-health concerns.”
“This targeted formulation treats sensitivity while lifting away plaque bacteria at the gumline to help heal irritated tissue.”
“if your sensitivity is triggered by cold, sweets, or brushing and you also want cavity/gum protection. Stannous-fluoride formulas have good evidence for sensitivity relief.”
“This American Dental Association (ADA) accepted formula targets the bacteria along your gum line to treat gingivitis while blocking the tubules that cause cold and hot pain.”
“yes—for the majority of people dealing with both sensitive teeth and mild gum issues, Crest Pro-Health Gum & Sensitivity is worth the premium price”
Which competitors assistants suggest when shoppers ask for something cheaper.
1 of 8 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| smiledentalpartners.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Crest (direct) | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.