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Crest Pro-Health Gum & Sensitivity

Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.

2%share of voice · 7 of 360 recommendation answers
<1%named first in recommendation answers
95%positive tone · 18 of 19 coded mentions

Toothpaste · 3 waves · n=360 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT3%4 of 120
Claude0%0 of 120
Gemini3%3 of 120

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-211%1 of 120
2026-07-223%3 of 120+2 points
2026-07-233%3 of 120+0 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

19 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“helps sensitivity, cavities, plaque/gingivitis, and enamel erosion”
ChatGPT · 2026-07-23 · Toothpaste
“a good pick if you also have bleeding, tender, or receding gums, since it uses stannous fluoride and targets both sensitivity and gum-health concerns.”
ChatGPT · 2026-07-23 · Toothpaste
“This targeted formulation treats sensitivity while lifting away plaque bacteria at the gumline to help heal irritated tissue.”
Gemini · 2026-07-23 · Toothpaste
“if your sensitivity is triggered by cold, sweets, or brushing and you also want cavity/gum protection. Stannous-fluoride formulas have good evidence for sensitivity relief.”
ChatGPT · 2026-07-22 · Toothpaste
“This American Dental Association (ADA) accepted formula targets the bacteria along your gum line to treat gingivitis while blocking the tubules that cause cold and hot pain.”
Gemini · 2026-07-22 · Toothpaste

Where they hedge

“yes—for the majority of people dealing with both sensitive teeth and mild gum issues, Crest Pro-Health Gum & Sensitivity is worth the premium price”
Gemini · 2026-07-21 · Toothpaste

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Crest Pro-Health Gum & Sensitivity suggested as the cheaper alternative to
  • sensodyne rapid relief ×2
  • sensodyne ×2
  • colgate sensitive pro relief ×1
  • parodontax ×1
  • sensodyne pronamel ×1
  • boka ×1

Where this comes from

1 of 8 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
smiledentalpartners.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Crest (direct)1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.