Home › Toothpaste › Crest › Crest Pro-Health
Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 28% | 34 of 120 |
| Claude | 8% | 9 of 120 |
| Gemini | 24% | 29 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 17% | 20 of 120 | |
| 2026-07-22 | 22% | 26 of 120 | +5 points |
| 2026-07-23 | 22% | 26 of 120 | +0 points |
Recurring descriptions in the models' own words, grouped by theme.
“| **Best overall value / cavity prevention** | **Colgate Total** or **Crest Pro-Health** | ~$4–8 | Fluoride toothpastes; usually far less expensive per ounce and many versions have the ADA Seal.”
“* **Stannous Fluoride Benefits:** Many of Crest’s flagship products (like *Crest Pro-Health*) use **stannous fluoride**.”
“But for cavity-prevention claims, the ADA requires an accepted toothpaste to contain fluoride, so a conventional fluoride toothpaste is generally the more evidence-backed budget route—especially if you’re cavity-prone.”
“Both carry the ADA (American Dental Association) Seal of Acceptance. They fight cavities, prevent plaque buildup, protect against gingivitis, and keep breath fresh.”
“This active ingredient not only fights cavities but also provides excellent defense against gingivitis, plaque, and tooth sensitivity all in one tube.”
“- **Crest Pro-Health Sensitive / Gum & Sensitivity** — a good alternative if your sensitivity seems related to gum recession or you also want gingivitis protection.”
“* **Superior "Clones" of Premium Brands:** Equate excels at creating high-performing generic versions of name brands.”
“such as Crest Gum & Enamel Repair Advanced Whitening or Crest Pro-Health Whitening. Expect more modest, surface-stain improvement, but usually a gentler experience.”
“If you prefer sticking to a well-known name brand, several alternatives offer broader-use formulas that are often cheaper per ounce:”
“One of the most comprehensive toothpastes available. It is accepted by the ADA to fight cavities, plaque, gingivitis, sensitivity, and bad breath all at once.”
223 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“an ADA-Seal whitening fluoride toothpaste, such as Colgate Total SF Whitening or Crest Pro-Health Whitening. It helps with surface stains, but won't dramatically bleach the natural tooth color.”
“Good all-purpose options for cavity prevention plus plaque/gum-care claims; both appear in the ADA Seal reference guide.”
“Crest Pro-Health Gum Detoxify Deep Clean (4.8 oz): On sale for $3.59 (down from its regular $9.99).”
“A highly recommended, all-in-one option that protects against cavities, plaque, and gingivitis.”
“Crest Pro-Health or Crest 3D White have loyal followings too”
“certain Crest specialty varieties at roughly $1.92–$2.08 per ounce”
“Crest's flagship line, Crest Pro-Health, uses a specific formulation of stannous fluoride that some users find has a slightly metallic aftertaste, a gritty texture, or can occasionally cause mild, harmless skin sloughing.”
“excellent, highly-rated alternative to Crest Pro-Health”
“if you currently use Crest Pro-Health for gum health or mild sensitivity, choose a generic that specifically lists the same active ingredient and concentration”
“If you have sensitive teeth or prefer premium formulas (like Crest Pro-Health or Sensodyne), do not buy the name brands.”
“a known drawback with Crest's Pro-Health and Gum-focused lines is that they can cause 'oral tissue sloughing' in some users”
“Sensodyne and Crest Pro-Health sensitive options run substantially higher than regular fluoride toothpaste.”
Which competitors models suggest when shoppers ask for something cheaper.
15 of 106 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| danforthdentistry.com | 4 |
| arkansasfamilydental.com | 2 |
| target.com | 2 |
| ericssondental.com | 1 |
| youtube.com | 1 |
| dentalreviewed.com | 1 |
| endicottdental.com | 1 |
| cornerstonesmiles.com | 1 |
| smiledentalpartners.com | 1 |
| dakotadental.com | 1 |
| nbcnews.com | 1 |
| mosdenthospital.com | 1 |
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| Crest (direct) | 1 |
| Amazon | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.