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Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 2% | 2 of 120 |
| Claude | 0% | 0 of 120 |
| Gemini | 14% | 17 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 5% | 6 of 120 | |
| 2026-07-22 | 6% | 7 of 120 | +1 points |
| 2026-07-23 | 5% | 6 of 120 | -1 points |
Recurring descriptions in the models' own words, grouped by theme.
“Both carry the ADA (American Dental Association) Seal of Acceptance. They fight cavities, prevent plaque buildup, protect against gingivitis, and keep breath fresh.”
“Both carry the ADA (American Dental Association) Seal of Acceptance. They fight cavities, prevent plaque buildup, protect against gingivitis, and keep breath fresh.”
“Both carry the ADA (American Dental Association) Seal of Acceptance. They fight cavities, prevent plaque buildup, protect against gingivitis, and keep breath fresh.”
“* **Active Ingredient:** Stabilized Stannous Fluoride”
“* **Why it’s great:** These standard formulas carry the American Dental Association (ADA) Seal of Acceptance, meaning they are clinically proven to effectively fight cavities, strengthen enamel, and reduce plaque.”
“Widely recommended by dentists. It uses stannous fluoride, which not only prevents cavities but also fights plaque, gingivitis, and bad breath while offering mild protection against sensitivity.”
“It prevents cavities, protects against plaque buildup, and has a strong mint flavor that leaves your mouth feeling deeply clean.”
“One of the most comprehensive toothpastes available. It is accepted by the ADA to fight cavities, plaque, gingivitis, sensitivity, and bad breath all at once.”
“One of the most comprehensive toothpastes available. It is accepted by the ADA to fight cavities, plaque, gingivitis, sensitivity, and bad breath all at once.”
“One of the most comprehensive toothpastes available. It is accepted by the ADA to fight cavities, plaque, gingivitis, sensitivity, and bad breath all at once.”
49 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Widely recommended by dentists. It uses stannous fluoride, which not only prevents cavities but also fights plaque, gingivitis, and bad breath while offering mild protection against sensitivity.”
“Both carry the ADA (American Dental Association) Seal of Acceptance. They fight cavities, prevent plaque buildup, protect against gingivitis, and keep breath fresh.”
“One of the most comprehensive toothpastes available. It is accepted by the ADA to fight cavities, plaque, gingivitis, sensitivity, and bad breath all at once.”
“Top Pick: Colgate Total SF or Crest Pro-Health Advanced. These standard formulas carry the American Dental Association (ADA) Seal of Acceptance, meaning they are clinically proven to effectively fight cavities, strengthen enamel, and reduce”
“Best for Sensitive Gums & Teeth: this formula targets both gum and tooth sensitivity using Stabilized Stannous Fluoride.”
“choose this if you prefer a stannous-fluoride formula, which can address sensitivity while also targeting cavities, plaque, and gingivitis. It may not beat generics on price, but sales/coupons can make it a reasonable alternative.”
“A good value, though *not an ingredient-for-ingredient clone*: it uses **stannous fluoride** instead of the Pronamel-style potassium nitrate/sodium fluoride formula... **If you also have gum inflammation or want a stannous-fluoride formula:”
“Crest Pro-Health Advanced Extra Whitening”
“Also uses stannous fluoride 0.454%, with claims covering acid erosion, sensitivity, cavities, and gums. Buy it only if its sale price beats Colgate Total; it is not always cheaper per ounce.”
“a good alternative if you're fine switching to stannous fluoride rather than potassium nitrate. It targets sensitivity and adds plaque/gingivitis protection, though the flavor/feel can differ from Pronamel.”
Which competitors models suggest when shoppers ask for something cheaper.
5 of 15 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| danforthdentistry.com | 2 |
| ericssondental.com | 1 |
| dentalreviewed.com | 1 |
| endicottdental.com | 1 |
| cornerstonesmiles.com | 1 |
| nbcnews.com | 1 |
| mosdenthospital.com | 1 |
| mensjournal.com | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.