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Crest Pro-Health Advanced

Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.

5%share of voice · 19 of 360 recommendation answers
3%named first in recommendation answers
90%positive tone · 44 of 49 coded mentions

Toothpaste · 3 waves · n=360 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT2%2 of 120
Claude0%0 of 120
Gemini14%17 of 120

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-215%6 of 120
2026-07-226%7 of 120+1 points
2026-07-235%6 of 120-1 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

49 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Top Pick: Colgate Total SF or Crest Pro-Health Advanced. These standard formulas carry the American Dental Association (ADA) Seal of Acceptance, meaning they are clinically proven to effectively fight cavities, strengthen enamel, and reduce”
Gemini · 2026-07-23 · Toothpaste
“Widely recommended by dentists. It uses stannous fluoride, which not only prevents cavities but also fights plaque, gingivitis, and bad breath while offering mild protection against sensitivity.”
Gemini · 2026-07-23 · Toothpaste
“One of the most comprehensive toothpastes available. It is accepted by the ADA to fight cavities, plaque, gingivitis, sensitivity, and bad breath all at once.”
Gemini · 2026-07-23 · Toothpaste
“Both carry the ADA (American Dental Association) Seal of Acceptance. They fight cavities, prevent plaque buildup, protect against gingivitis, and keep breath fresh.”
Gemini · 2026-07-23 · Toothpaste
“Another powerful all-in-one option. It prevents cavities, protects against plaque buildup, and has a strong mint flavor that leaves your mouth feeling deeply clean.”
Gemini · 2026-07-23 · Toothpaste

Where they hedge

“choose this if you prefer a stannous-fluoride formula, which can address sensitivity while also targeting cavities, plaque, and gingivitis. It may not beat generics on price, but sales/coupons can make it a reasonable alternative.”
ChatGPT · 2026-07-22 · Toothpaste
“a good alternative if you're fine switching to stannous fluoride rather than potassium nitrate. It targets sensitivity and adds plaque/gingivitis protection, though the flavor/feel can differ from Pronamel.”
ChatGPT · 2026-07-21 · Toothpaste
“A good value, though *not an ingredient-for-ingredient clone*: it uses **stannous fluoride** instead of the Pronamel-style potassium nitrate/sodium fluoride formula... **If you also have gum inflammation or want a stannous-fluoride formula:”
ChatGPT · 2026-07-21 · Toothpaste
“Also uses stannous fluoride 0.454%, with claims covering acid erosion, sensitivity, cavities, and gums. Buy it only if its sale price beats Colgate Total; it is not always cheaper per ounce.”
ChatGPT · 2026-07-21 · Toothpaste
“Crest Pro-Health Advanced Extra Whitening”
Gemini · 2026-07-21 · Toothpaste

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Crest Pro-Health Advanced suggested as the cheaper alternative to
  • crest gum & sensitivity ×5
  • parodontax ×5
  • sensodyne pronamel ×4
  • sensodyne rapid relief ×4
  • colgate sensitive pro relief ×4
  • sensodyne ×2

Where this comes from

5 of 15 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
danforthdentistry.com2
ericssondental.com1
dentalreviewed.com1
endicottdental.com1
cornerstonesmiles.com1
nbcnews.com1
mosdenthospital.com1
mensjournal.com1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.