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Crest 3D White Brilliance

Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.

13%share of voice · 45 of 360 recommendation answers
0%named first in recommendation answers
98%positive tone · 52 of 53 coded mentions

Toothpaste · 3 waves · n=360 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT6%7 of 120
Claude1%1 of 120
Gemini31%37 of 120

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2113%16 of 120
2026-07-2211%13 of 120-2 points
2026-07-2313%16 of 120+2 points

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

53 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“gentler, surface-stain-only choice; fluoride toothpaste that removes surface stains, rather than using peroxide-based deep whitening”
ChatGPT · 2026-07-23 · Toothpaste
“These use slightly higher concentrations of peroxide.”
Claude · 2026-07-23 · Toothpaste
“highly praised by consumers and dentists alike. It uses micro-cleansing whiteners and specialized polyphosphates to lift up to 95% of surface stains”
Gemini · 2026-07-23 · Toothpaste
“Uses specialized, enamel-safe micro-cleansing crystals to physically polish and lift up to 100% of surface stains.”
Gemini · 2026-07-23 · Toothpaste
“A great budget-friendly option that uses micro-cleansing ingredients to polish off tough surface stains while protecting your enamel.”
Gemini · 2026-07-23 · Toothpaste

Where they hedge

“If you want the strongest toothpaste-only option: it has 4% hydrogen peroxide, but I'd skip it if you already get sensitivity.”
ChatGPT · 2026-07-22 · Toothpaste

Where this comes from

14 of 29 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
greentreedentalgroup.com4
smileavenuedentistry.ca3
swartoutdental.com3
classicdentalgilbert.com2
nhdentistrybeverlyhills.com2
drkatz.ca1
nbcnews.com1
advancedindiana.com1
target.com1
youtube.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Crest (direct)1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.