Home › Toothpaste › Crest › Crest 3D White › Crest 3D White Brilliance
Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 6% | 7 of 120 |
| Claude | 1% | 1 of 120 |
| Gemini | 31% | 37 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 13% | 16 of 120 | |
| 2026-07-22 | 11% | 13 of 120 | -2 points |
| 2026-07-23 | 13% | 16 of 120 | +2 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“It uses micro-cleansing whiteners (hydrated silica) to gently polish the teeth combined with fluoride to strengthen enamel and prevent cavities.”
“whitening toothpaste”
“It is one of corporate dentistry’s favorite options for a bright, polished look and carries ADA approval.”
“It is one of corporate dentistry’s favorite options for a bright, polished look and carries ADA approval.”
“* **Crest 3D White Brilliance:** A great budget-friendly option that uses micro-cleansing ingredients to polish off tough surface stains while protecting your enamel.”
“It also contains fluoride to help rebuild and strengthen tooth enamel.”
“It uses micro-cleansing whiteners and specialized polyphosphates to lift up to 95% of surface stains and create a protective barrier to prevent new stains from setting in.”
“* **Why it’s great:** This is a cult favorite among dentists and coffee drinkers alike.”
“* **Best for:** Daily drinkers of coffee, tea, and dark sodas.”
“It uses a dual-action hydrated silica (micro-cleansing whiteners) to gently physically polish away stubborn daily surface stains while strengthening your enamel with fluoride.”
53 exact quoted mentions in this snapshot, grouped by coded tone.
“These use slightly higher concentrations of peroxide.”
“gentler, surface-stain-only choice; fluoride toothpaste that removes surface stains, rather than using peroxide-based deep whitening”
“Great for gently lifting surface stains and preventing new ones from setting.”
“A great budget-friendly option that uses micro-cleansing ingredients to polish off tough surface stains while protecting your enamel.”
“Uses gentle micro-cleansing whiteners to lift away surface stains while remaining safe on your enamel.”
“If you want the strongest toothpaste-only option: it has 4% hydrogen peroxide, but I'd skip it if you already get sensitivity.”
14 of 29 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| greentreedentalgroup.com | 4 |
| smileavenuedentistry.ca | 3 |
| swartoutdental.com | 3 |
| classicdentalgilbert.com | 2 |
| nhdentistrybeverlyhills.com | 2 |
| drkatz.ca | 1 |
| nbcnews.com | 1 |
| advancedindiana.com | 1 |
| target.com | 1 |
| youtube.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Crest (direct) | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.