HomeToothpasteCrest › Crest 3D White

Crest 3D White

Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.

23%share of voice · 82 of 360 recommendation answers
5%named first in recommendation answers
88%positive tone · 126 of 143 coded mentions

Toothpaste · 3 waves · n=360 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT8%9 of 120
Claude26%31 of 120
Gemini35%42 of 120

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2124%29 of 120
2026-07-2223%28 of 120-1 points
2026-07-2321%25 of 120-2 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

143 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Popular whitening toothpaste brands commonly sold include Crest 3D White”
Claude · 2026-07-23 · Toothpaste
“widely available, contains hydrogen peroxide”
Claude · 2026-07-23 · Toothpaste
“Popular, well-reviewed options generally include: Crest 3D White (various formulas)”
Claude · 2026-07-23 · Toothpaste
“peroxide-based, widely available”
Claude · 2026-07-23 · Toothpaste
“Widely available, affordable, and contains hydrated silica to gently polish away surface stains.”
Claude · 2026-07-23 · Toothpaste

Where they hedge

“Crest 3D White or Colgate Total Whitening contain peroxide-based ingredients (like hydrogen peroxide) that can tackle deeper stains but may cause sensitivity in some people.”
Claude · 2026-07-23 · Toothpaste
“its high abrasivity makes it very effective for quickly removing surface stains, though this high abrasivity may lead to enamel wear if not used carefully”
Claude · 2026-07-23 · Toothpaste
“very effective for quickly removing surface stains, though this high abrasivity may lead to enamel wear if not used carefully”
Claude · 2026-07-23 · Toothpaste
“generally $4.99–$8.99... Worth considering if whitening matters, though it is not always a bargain versus generic sensitive toothpaste.”
ChatGPT · 2026-07-23 · Toothpaste
“Contains mild abrasives or peroxide - Note: these mainly remove surface stains, not deep discoloration - Brands: Crest 3D White, Colgate Optic White”
Claude · 2026-07-22 · Toothpaste

What they warn about

“Standard whitening toothpastes (like Crest 3D White or Colgate Optic White) routinely have RDAs between 100 and 200, which can rapidly scrub away enamel and make sensitive teeth worse.”
Gemini · 2026-07-21 · Toothpaste
“Heavy Whitening Toothpastes: Brands like Crest 3D White can have an RDA of 150 to 200+.”
Gemini · 2026-07-21 · Toothpaste

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Crest 3D White suggested as the cheaper alternative to
  • sensodyne pronamel gentle whitening ×1
  • colgate ×1
  • crest ×1

Where this comes from

16 of 71 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
greentreedentalgroup.com4
smileavenuedentistry.ca3
swartoutdental.com3
classicdentalgilbert.com2
nhdentistrybeverlyhills.com2
drkatz.ca1
nbcnews.com1
advancedindiana.com1
target.com1
youtube.com1
thekrazycouponlady.com1
dealmama.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Amazon1
CVS1
Crest (direct)1
Target1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.