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Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 8% | 9 of 120 |
| Claude | 26% | 31 of 120 |
| Gemini | 35% | 42 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 24% | 29 of 120 | |
| 2026-07-22 | 23% | 28 of 120 | -1 points |
| 2026-07-23 | 21% | 25 of 120 | -2 points |
Recurring descriptions in the models' own words, grouped by theme.
“* **Pros:** Highly effective at maintaining a clean, polished feel; widely available.”
“* Very affordable”
“It uses micro-cleansing whiteners (hydrated silica) to gently polish the teeth combined with fluoride to strengthen enamel and prevent cavities.”
“- Crest 3D White's high abrasivity makes it very effective for quickly removing surface stains, though this high abrasivity may lead to enamel wear if not used carefully.”
“It is one of corporate dentistry’s favorite options for a bright, polished look and carries ADA approval.”
“It also contains fluoride to help rebuild and strengthen tooth enamel.”
“It acts as a very mild abrasive, gently scrubbing away everyday surface (extrinsic) stains from food and drinks without wearing down your enamel.”
“- **For stronger stain removal:** Crest 3D White or Colgate Total Whitening contain peroxide-based ingredients (like hydrogen peroxide) that can tackle deeper stains but may cause sensitivity in some people.”
“whitening toothpaste”
“It is one of corporate dentistry’s favorite options for a bright, polished look and carries ADA approval.”
143 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Great for gently lifting surface stains and preventing new ones from setting.”
“This uses gentle micro-cleansing silicas to lift surface stains while incorporating fluoride to keep your enamel strong.”
“gentler, surface-stain-only choice; fluoride toothpaste that removes surface stains, rather than using peroxide-based deep whitening”
“These use slightly higher concentrations of peroxide.”
“Crest Pro-Health / Crest 3D White lines have historically had a slight edge in independent formulation reviews for cavity protection”
“generally $4.99–$8.99... Worth considering if whitening matters, though it is not always a bargain versus generic sensitive toothpaste.”
“very effective for quickly removing surface stains, though this high abrasivity may lead to enamel wear if not used carefully”
“its high abrasivity makes it very effective for quickly removing surface stains, though this can also lead to enamel wear if not used carefully”
“Crest 3D White or Colgate Total Whitening contain peroxide-based ingredients (like hydrogen peroxide) that can tackle deeper stains but may cause sensitivity in some people.”
“its high abrasivity makes it very effective for quickly removing surface stains, though this high abrasivity may lead to enamel wear if not used carefully”
“Standard whitening toothpastes (like Crest 3D White or Colgate Optic White) routinely have RDAs between 100 and 200, which can rapidly scrub away enamel and make sensitive teeth worse.”
“Heavy Whitening Toothpastes: Brands like Crest 3D White can have an RDA of 150 to 200+.”
Which competitors models suggest when shoppers ask for something cheaper.
16 of 71 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| greentreedentalgroup.com | 4 |
| smileavenuedentistry.ca | 3 |
| swartoutdental.com | 3 |
| classicdentalgilbert.com | 2 |
| nhdentistrybeverlyhills.com | 2 |
| drkatz.ca | 1 |
| nbcnews.com | 1 |
| advancedindiana.com | 1 |
| target.com | 1 |
| youtube.com | 1 |
| thekrazycouponlady.com | 1 |
| dealmama.com | 1 |
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| Amazon | 1 |
| CVS | 1 |
| Crest (direct) | 1 |
| Target | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.