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Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 8% | 9 of 120 |
| Claude | 26% | 31 of 120 |
| Gemini | 35% | 42 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 24% | 29 of 120 | |
| 2026-07-22 | 23% | 28 of 120 | -1 points |
| 2026-07-23 | 21% | 25 of 120 | -2 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“* **Pros:** Highly effective at maintaining a clean, polished feel; widely available.”
“* Very affordable”
“It uses micro-cleansing whiteners (hydrated silica) to gently polish the teeth combined with fluoride to strengthen enamel and prevent cavities.”
“- Crest 3D White's high abrasivity makes it very effective for quickly removing surface stains, though this high abrasivity may lead to enamel wear if not used carefully.”
“It is one of corporate dentistry’s favorite options for a bright, polished look and carries ADA approval.”
“It also contains fluoride to help rebuild and strengthen tooth enamel.”
“It acts as a very mild abrasive, gently scrubbing away everyday surface (extrinsic) stains from food and drinks without wearing down your enamel.”
“- **For stronger stain removal:** Crest 3D White or Colgate Total Whitening contain peroxide-based ingredients (like hydrogen peroxide) that can tackle deeper stains but may cause sensitivity in some people.”
“whitening toothpaste”
“It is one of corporate dentistry’s favorite options for a bright, polished look and carries ADA approval.”
143 exact quoted mentions in this snapshot, grouped by coded tone.
“Popular whitening toothpaste brands commonly sold include Crest 3D White”
“widely available, contains hydrogen peroxide”
“Popular, well-reviewed options generally include: Crest 3D White (various formulas)”
“peroxide-based, widely available”
“Widely available, affordable, and contains hydrated silica to gently polish away surface stains.”
“Crest 3D White or Colgate Total Whitening contain peroxide-based ingredients (like hydrogen peroxide) that can tackle deeper stains but may cause sensitivity in some people.”
“its high abrasivity makes it very effective for quickly removing surface stains, though this high abrasivity may lead to enamel wear if not used carefully”
“very effective for quickly removing surface stains, though this high abrasivity may lead to enamel wear if not used carefully”
“generally $4.99–$8.99... Worth considering if whitening matters, though it is not always a bargain versus generic sensitive toothpaste.”
“Contains mild abrasives or peroxide - Note: these mainly remove surface stains, not deep discoloration - Brands: Crest 3D White, Colgate Optic White”
“Standard whitening toothpastes (like Crest 3D White or Colgate Optic White) routinely have RDAs between 100 and 200, which can rapidly scrub away enamel and make sensitive teeth worse.”
“Heavy Whitening Toothpastes: Brands like Crest 3D White can have an RDA of 150 to 200+.”
Which competitors assistants suggest when shoppers ask for something cheaper.
16 of 71 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| greentreedentalgroup.com | 4 |
| smileavenuedentistry.ca | 3 |
| swartoutdental.com | 3 |
| classicdentalgilbert.com | 2 |
| nhdentistrybeverlyhills.com | 2 |
| drkatz.ca | 1 |
| nbcnews.com | 1 |
| advancedindiana.com | 1 |
| target.com | 1 |
| youtube.com | 1 |
| thekrazycouponlady.com | 1 |
| dealmama.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Amazon | 1 |
| CVS | 1 |
| Crest (direct) | 1 |
| Target | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.