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Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 120 |
| Claude | 17% | 20 of 120 |
| Gemini | 8% | 9 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 10% | 12 of 120 | |
| 2026-07-22 | 12% | 14 of 120 | +2 points |
| 2026-07-23 | 3% | 3 of 120 | -9 points |
Recurring descriptions in the models' own words, grouped by theme.
“It is one of corporate dentistry’s favorite options for a bright, polished look and carries ADA approval.”
“The most effective formulas combine two mechanisms: mild abrasives (like hydrated silica or calcium carbonate) that physically buff away surface stains, and chemical agents like hydrogen peroxide or carbamide peroxide that penetrate enamel to break down deeper stains.”
“The most effective formulas combine two mechanisms: mild abrasives (like hydrated silica or calcium carbonate) that physically buff away surface stains, and chemical agents like hydrogen peroxide or carbamide peroxide that penetrate enamel to break down deeper stains.”
“Worth considering if whitening matters, though it is not always a bargain versus generic sensitive toothpaste.”
“- **Crest 3D White Advanced Whitening Toothpaste** – a top recommendation for overall whitening effectiveness, utilizing hydrogen peroxide and mild abrasives for significant stain removal.”
“generally $4.99–$8.99... Worth considering if whitening matters, though it is not always a bargain versus generic sensitive toothpaste.”
44 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“a top recommendation for overall whitening effectiveness, utilizing hydrogen peroxide and mild abrasives for significant stain removal”
“one of corporate dentistry's favorite options for a bright, polished look and carries ADA approval.”
“Top Pick: Crest 3D White Brilliance (or Advanced)”
“the top recommendation for overall whitening effectiveness, utilizing hydrogen peroxide and mild abrasives for significant stain removal”
“often cited as a top recommendation for overall whitening effectiveness, utilizing hydrogen peroxide and mild abrasives for significant stain removal”
“generally $4.99–$8.99... Worth considering if whitening matters, though it is not always a bargain versus generic sensitive toothpaste.”
“A direct competitor mentioned alongside Colgate products in bundle listings”
“versus Crest 3D White Advanced silica based toothpaste (when used as directed)”
Which competitors models suggest when shoppers ask for something cheaper.
0 of 18 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| Target | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.