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Colgate Sensitive Pro-Relief

Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.

11%share of voice · 39 of 360 recommendation answers
0%named first in recommendation answers
91%positive tone · 81 of 89 coded mentions

Toothpaste · 3 waves · n=360 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 120
Claude21%25 of 120
Gemini12%14 of 120

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2113%15 of 120
2026-07-228%10 of 120-5 points
2026-07-2312%14 of 120+4 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

89 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Common Brands/Products”
Claude · 2026-07-23 · Toothpaste
“contains arginine and calcium carbonate for tubule-blocking”
Claude · 2026-07-23 · Toothpaste
“well-known, widely recommended lines”
Claude · 2026-07-23 · Toothpaste
“Popular Brands/Products Worth Considering”
Claude · 2026-07-23 · Toothpaste
“Colgate Sensitive Pro-Relief”
Claude · 2026-07-23 · Toothpaste

Where they hedge

“It also tends to be pricier than Colgate's more basic sensitive lines.”
Claude · 2026-07-21 · Toothpaste
“tends to be one of the pricier sensitivity toothpastes and achieves 91% dentin occlusion”
Claude · 2026-07-21 · Toothpaste
“Yes—probably worth trying if you have ordinary cold/sweet/air sensitivity, especially if a potassium-nitrate toothpaste hasn't helped much. It's a reasonable, evidence-supported choice—not magic, but one of the better options to trial for d”
ChatGPT · 2026-07-21 · Toothpaste
“Yes—generally, it's worth trying if you have true cold/air/sweet sensitivity, especially from gum recession or exposed dentin... randomized clinical studies found that this formulation reduced sensitivity and, in several comparisons, outper”
ChatGPT · 2026-07-21 · Toothpaste
“its main sensitivity system is **8% arginine + calcium carbonate**”
ChatGPT · 2026-07-21 · Toothpaste

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Colgate Sensitive Pro-Relief
  • Colgate Sensitive Whitening ×7
  • Colgate Sensitive Complete Protection ×6
  • Colgate Sensitive Enamel Health ×6
  • Colgate Total ×5
  • Equate ×5
  • Crest Gum & Sensitivity ×4
  • CVS Health ×4
  • Up & Up ×4
Colgate Sensitive Pro-Relief suggested as the cheaper alternative to
  • sensodyne ×11
  • sensodyne rapid relief ×4
  • sensodyne pronamel gentle whitening ×1

Where this comes from

1 of 37 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
crescentdentistrysc.com1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.