Home › Toothpaste › Colgate › Colgate Sensitive
Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 11% | 13 of 120 |
| Claude | 38% | 46 of 120 |
| Gemini | 28% | 34 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 29% | 35 of 120 | |
| 2026-07-22 | 25% | 30 of 120 | -4 points |
| 2026-07-23 | 23% | 28 of 120 | -2 points |
Recurring descriptions in the models' own words, grouped by theme.
“* **Potassium Nitrate:** This ingredient penetrates the tooth to reach the nerve inside, essentially "calming" the nerve transmission so it doesn't send pain signals to your brain.”
“If you like the feel and specialized benefits of premium toothpaste (like whitening or sensitivity relief) but want to pay half the price, store brands are your best bet.”
“It contains the maximum allowed 5% potassium nitrate for nerve-calming relief, exactly like Sensodyne, but is generally priced a couple of dollars cheaper per tube.”
“- **Colgate Sensitive/Pro-Relief line**: specifically formulated for sensitive teeth, often featuring Pro-Argin technology, which uses arginine and calcium carbonate to physically block the tubules that lead to tooth sensitivity, providing rapid and long-lasting relief.”
“- **Tom's of Maine Rapid Relief Sensitive**: a natural toothpaste that provides fast relief from tooth sensitivity, containing arginine and calcium carbonate which work together to seal the exposed tubules in the dentin and reduce pain.”
“It is one of the cheapest 5% potassium nitrate formulas on the market.”
“* **Why they're great:** If you need immediate relief, both of these are clinically proven to start closing off the sensitive tubules within 60 seconds.”
“- **Sensodyne** (choose a non-whitening sensitive formula, such as one with **stannous fluoride** or **potassium nitrate**).”
“For a lower-cost **Sensodyne-like** option, look for a toothpaste with **5% potassium nitrate plus fluoride**—that is the closest common active-ingredient match for many Sensodyne sensitivity formulas.”
“- **Colgate Sensitive Enamel Health** — good if you suspect acid erosion or want a potassium-nitrate option.”
244 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“specifically formulated for sensitive teeth, often featuring Pro-Argin technology, which uses arginine and calcium carbonate to physically block the tubules”
“with potassium nitrate or stannous fluoride. These ingredients have evidence for reducing dentin sensitivity with twice-daily use”
“both of these are clinically proven to start closing off the sensitive tubules within 60 seconds”
“Look for toothpaste with potassium nitrate or stannous fluoride, often labeled "sensitivity" (e.g., Sensodyne, Colgate Sensitive).”
“Often less expensive than Sensodyne when discounted, and several versions use 5% potassium nitrate for sensitivity relief”
“If you have highly sensitive teeth, you may need to spend a little extra on a sensitive-specific paste like Sensodyne or Colgate Sensitive, but for most people, basic cavity protection is completely sufficient.”
“Equate makes direct generic versions of Colgate Total, Colgate Sensitive, and Crest 3D White”
“not usually as cheap as generics, but often cheaper per ounce than Sensodyne and contains 5% potassium nitrate with fluoride”
“Sensitivity + whitening: Sensodyne Sensitivity & Gum Whitening or Colgate Sensitive Whitening (these can sometimes be slightly less effective for sensitivity than non-whitening versions)”
“not as cheap as generic brands, but typically far less per ounce than Sensodyne. It has 5% potassium nitrate plus fluoride.”
“Standard versions of these brands rely on potassium nitrate, which only numbs the nerve and takes weeks to work. Colgate Pro-Relief is vastly superior.”
Which competitors models suggest when shoppers ask for something cheaper.
5 of 97 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| endicottdental.com | 1 |
| walmart.com | 1 |
| greentreedentalgroup.com | 1 |
| smiledentalpartners.com | 1 |
| crescentdentistrysc.com | 1 |
| indexbox.io | 1 |
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| Colgate (direct) | 2 |
| Target | 2 |
| CVS | 1 |
| Walmart | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.