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Colgate Sensitive Prevent & Repair

Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.

6%share of voice · 21 of 360 recommendation answers
<1%named first in recommendation answers
97%positive tone · 32 of 33 coded mentions

Toothpaste · 3 waves · n=360 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT2%2 of 120
Claude2%2 of 120
Gemini14%17 of 120

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-218%10 of 120
2026-07-228%9 of 120+0 points
2026-07-232%2 of 120-6 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

33 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“This toothpaste contains the maximum FDA-allowed strength of potassium nitrate to calm nerve pain. It is highly effective, widely accessible, and typically more affordable than premium sensitivity brands.”
Gemini · 2026-07-23 · Toothpaste
“It provides maximum-strength sensitivity treatment at an affordable price point.”
Gemini · 2026-07-23 · Toothpaste
“Highly recommended by dentists as a solid mainstream budget option. It contains the maximum allowed 5% potassium nitrate to block pain, but is often priced around $4 to $5”
Gemini · 2026-07-23 · Toothpaste
“Colgate Sensitive Prevent & Repair are all reasonable options”
Claude · 2026-07-22 · Toothpaste
“another reasonable sensitivity-focused fluoride option”
ChatGPT · 2026-07-22 · Toothpaste

Where they hedge

“a good lower-cost different-mechanism option. It uses 5% potassium nitrate plus sodium fluoride, rather than stannous fluoride. Many people do well with either approach, but it may not feel identical to Rapid Relief.”
ChatGPT · 2026-07-21 · Toothpaste

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Colgate Sensitive Prevent & Repair suggested as the cheaper alternative to
  • sensodyne pronamel ×4
  • sensodyne ×4
  • crest gum & sensitivity ×2
  • sensodyne rapid relief ×1
  • sensodyne pronamel gentle whitening ×1

Where this comes from

1 of 13 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
endicottdental.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Walmart1
Target1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.