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Latest four-week snapshot through 2026-07-23 · 1 wave. Use the controls above to change the window.
Toothpaste · 1 wave · n=120 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 5% | 2 of 40 |
| Claude | 0% | 0 of 40 |
| Gemini | 0% | 0 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-23 | 2% | 2 of 120 |
Recurring descriptions in the assistants' own words, grouped by theme.
“- **Colgate Sensitive Enamel Health** if sensitivity seems connected to **acid erosion/enamel wear**; it has **5% potassium nitrate** plus fluoride.”
“For a lower-cost **Sensodyne-like** option, look for a toothpaste with **5% potassium nitrate plus fluoride**—that is the closest common active-ingredient match for many Sensodyne sensitivity formulas.”
“- **Colgate Sensitive Enamel Health** — good if you suspect acid erosion or want a potassium-nitrate option.”
“- **Colgate Sensitive Enamel Health** if sensitivity seems connected to **acid erosion/enamel wear**; it has **5% potassium nitrate** plus fluoride.”
“- **Colgate Sensitive Enamel Health** — good if you suspect acid erosion or want a potassium-nitrate option.”
3 exact quoted mentions in this snapshot, grouped by coded tone.
“if sensitivity seems connected to acid erosion/enamel wear; it has 5% potassium nitrate plus fluoride”
“good if you suspect acid erosion or want a potassium-nitrate option”
“Colgate Sensitive Enamel Health is listed with 5% potassium nitrate plus fluoride”
Which competitors assistants suggest when shoppers ask for something cheaper.
0 of 3 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Colgate (direct) | 1 |
| CVS | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.