Home › Toothpaste › Colgate › Colgate Sensitive › Colgate Sensitive Complete Protection
Latest four-week snapshot through 2026-07-23 · 2 waves. Use the controls above to change the window.
Toothpaste · 2 waves · n=240 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 3% | 2 of 80 |
| Claude | 0% | 0 of 80 |
| Gemini | 1% | 1 of 80 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 1% | 1 of 120 | |
| 2026-07-23 | 2% | 2 of 120 | +1 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“* **Sensodyne Pronamel Gentle Whitening:** Pronamel is a favorite among dentists because it has a low abrasiveness (RDA) value, meaning it protects your enamel from erosion while using potassium nitrate to block pain signals.”
“- **Colgate Sensitive Complete Protection / Sensitive Enamel Health** — not usually as cheap as store brands, but often cheaper per ounce in multipacks.”
“- **Colgate Sensitive Complete Protection** — choose this if you prefer **potassium nitrate**; it provides sensitivity protection with twice-daily use and fluoride cavity protection.”
“* **Colgate Sensitive Complete Protection:** This contains the maximum concentration of potassium nitrate allowed over-the-counter to build a protective shield around exposed nerves.”
“- **Colgate Sensitive Complete Protection** — choose this if you prefer **potassium nitrate**; it provides sensitivity protection with twice-daily use and fluoride cavity protection.”
16 exact quoted mentions in this snapshot, grouped by coded tone.
“choose this if you prefer potassium nitrate; it provides sensitivity protection with twice-daily use and fluoride cavity protection.”
“This contains the maximum concentration of potassium nitrate allowed over-the-counter to build a protective shield around exposed nerves.”
“not usually as cheap as store brands, but often cheaper per ounce in multipacks. Colgate Sensitive Enamel Health is listed with 5% potassium nitrate plus fluoride, and a Target 2-pack of Colgate Sensitive Complete Protection was recently ab”
“or Colgate Sensitive Complete Protection. Both pair sensitivity relief with cavity protection.”
“A 2-pack of 6 oz tubes costs $8.96, or about 74.7¢ per ounce, which is cheaper per ounce than most Sensodyne Pronamel products”
“A solid inexpensive sensitivity toothpaste, but it is not necessarily a direct stannous-fluoride match”
“buying a larger twin pack can bring the cost per ounce down substantially; Still not necessarily a formula-identical replacement for Pro-Relief”
Which competitors assistants suggest when shoppers ask for something cheaper.
0 of 3 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Colgate (direct) | 1 |
| Target | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.