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Latest three-month snapshot through 2026-07-23 · 2 waves. Use the controls above to change the window.
Toothpaste · 2 waves · n=240 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 3% | 2 of 80 |
| Claude | 0% | 0 of 80 |
| Gemini | 1% | 1 of 80 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 1% | 1 of 120 | |
| 2026-07-23 | 2% | 2 of 120 | +1 points |
Recurring descriptions in the models' own words, grouped by theme.
“* **Sensodyne Pronamel Gentle Whitening:** Pronamel is a favorite among dentists because it has a low abrasiveness (RDA) value, meaning it protects your enamel from erosion while using potassium nitrate to block pain signals.”
“- **Colgate Sensitive Complete Protection / Sensitive Enamel Health** — not usually as cheap as store brands, but often cheaper per ounce in multipacks.”
“- **Colgate Sensitive Complete Protection** — choose this if you prefer **potassium nitrate**; it provides sensitivity protection with twice-daily use and fluoride cavity protection.”
“* **Colgate Sensitive Complete Protection:** This contains the maximum concentration of potassium nitrate allowed over-the-counter to build a protective shield around exposed nerves.”
“- **Colgate Sensitive Complete Protection** — choose this if you prefer **potassium nitrate**; it provides sensitivity protection with twice-daily use and fluoride cavity protection.”
16 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“choose this if you prefer potassium nitrate; it provides sensitivity protection with twice-daily use and fluoride cavity protection.”
“not usually as cheap as store brands, but often cheaper per ounce in multipacks. Colgate Sensitive Enamel Health is listed with 5% potassium nitrate plus fluoride, and a Target 2-pack of Colgate Sensitive Complete Protection was recently ab”
“This contains the maximum concentration of potassium nitrate allowed over-the-counter to build a protective shield around exposed nerves.”
“usually cheaper than Pro-Relief”
“a notably cheaper option — a 2-pack of 6oz tubes runs about 74.7¢ per ounce”
“A solid inexpensive sensitivity toothpaste, but it is not necessarily a direct stannous-fluoride match”
“buying a larger twin pack can bring the cost per ounce down substantially; Still not necessarily a formula-identical replacement for Pro-Relief”
Which competitors models suggest when shoppers ask for something cheaper.
0 of 3 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| Colgate (direct) | 1 |
| Target | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.