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Charlie's Soap Laundry Liquid

Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

6%share of voice · 7 of 120 recommendation answers
0%named first in recommendation answers
38%positive tone · 3 of 8 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 40
Claude10%4 of 40
Gemini8%3 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-216%7 of 120

In their words

8 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“It contains no perfumes, no dyes, no optical brighteners, no phosphates, and no enzymes.”
Gemini · 2026-07-21 · Laundry Detergent
“Charlie's Soap uses a very basic surfactant-based formula that washes completely out of fabrics, leaving absolutely no chemical residue or film behind on your clothes.”
Gemini · 2026-07-21 · Laundry Detergent
“a stripped-back, low-ingredient, surfactant-based formula. It does not contain perfumes, dyes, enzymes, or optical brighteners—making it a cult-favorite for people with extreme chemical sensitivities, contact dermatitis, or eczema.”
Gemini · 2026-07-21 · Laundry Detergent

Where they hedge

“Very eco-friendly and hypoallergenic, though it lags behind in cleaning prowess.”
Claude · 2026-07-21 · Laundry Detergent
“Very eco-friendly and hypoallergenic, though it lags behind in cleaning prowess compared to other options.”
Claude · 2026-07-21 · Laundry Detergent
“very eco-friendly and hypoallergenic, though it lags behind in cleaning prowess”
Claude · 2026-07-21 · Laundry Detergent
“Very eco-friendly and hypoallergenic, though it lags behind in cleaning prowess”
Claude · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Charlie's Soap Laundry Liquid suggested as the cheaper alternative to
  • persil proclean sensitive skin ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.