Home › Laundry Detergent › Charlie's Soap
Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 40 |
| Claude | 33% | 13 of 40 |
| Gemini | 18% | 7 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 17% | 20 of 120 |
49 exact quoted mentions in this snapshot, grouped by coded tone.
“A minimalist, residue-free formula popular in the cloth diaper community.”
“powder, low-suds, free of dyes and fragrances”
“Commonly recommended choices”
“popular for sensitive skin, residue-free formula”
“Charlie's Soap is made from naturally derived ingredients, comes in a refillable jar good for up to 100 washing loads, and is hypoallergenic with deep cleaning safe for sensitive skin”
“Very eco-friendly and hypoallergenic, though it lags behind in cleaning prowess.”
“Very eco-friendly and hypoallergenic, though it lags behind in cleaning prowess compared to other options.”
“very eco-friendly and hypoallergenic, but lags behind in cleaning prowess”
“very eco-friendly and hypoallergenic, though it lags behind in cleaning prowess — good for mild soiling but maybe not tough stains”
“very eco-friendly and hypoallergenic, though it lags behind in cleaning prowess”
“Brands like Molly's Suds, Charlie's Soap, or Nellie's do not contain enough surfactants to clean human waste from multi-layers of fabric and can lead to severe ammonia issues over time.”
“While marketed as natural, these lack the necessary surfactants to lift human waste out of multi-layered fabric; using them inevitably leads to ammonia buildup and diaper odors over time.”
Which competitors assistants suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.