Home › Laundry Detergent › Xtra
Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 40 |
| Claude | 13% | 5 of 40 |
| Gemini | 0% | 0 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 4% | 5 of 120 |
22 exact quoted mentions in this snapshot, grouped by coded tone.
“one of the cheapest per-load options at most grocery stores”
“Another low-cost option that gets the job done for basic washing.”
“One of the cheapest detergents on the market, frequently sold in bulk at a low price-per-load.”
“Xtra detergent is another budget-friendly option”
“very cheap per load, decent cleaning power”
“Very inexpensive and works fine for regular loads, though it may not be as strong on tough stains”
“Very cheap per load, decent for regular loads (not heavy soiling)”
“even the cheapest brand (Xtra) costs about 4 cents more per load in a smaller container.”
“Lowest-cost option for routine, lightly soiled laundry, but it's generally better for everyday loads than stubborn stains”
“the absolute budget pick. I'd use it for lightly soiled everyday clothes, but pre-treat stains or use an oxygen booster for towels, workout gear, or kids' clothes.”
“sparked numerous class-action lawsuits against major manufacturers (like the makers of Tide, Gain, Xtra, and Kirkland Signature) for misleading packaging”
“the dollar store brand and Xtra both had awful smells”
“slightly better than Xtra (which is mostly water with very few active ingredients)”
Which competitors assistants suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.