Home › Laundry Detergent › Xtra
Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 40 |
| Claude | 13% | 5 of 40 |
| Gemini | 0% | 0 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 4% | 5 of 120 |
22 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“typically the lowest-cost mainstream option”
“typically the lowest cost per load. A large 260-load bottle was listed around $12.98 (about 5¢/load)”
“leading ultra-budget liquid laundry detergents”
“often the cheapest liquid laundry detergent at grocery and dollar stores...works well for routine washes and basic freshening”
“Xtra detergent is another budget-friendly option”
“These brands...sometimes retail for as little as $6 to $8 for over 100 loads. They are highly watered down, but they will refresh clothes that are lightly soiled”
“Very cheap per load, decent for regular loads (not heavy soiling)”
“even the cheapest brand (Xtra) costs about 4 cents more per load in a smaller container.”
“Lowest-cost option for routine, lightly soiled laundry, but it's generally better for everyday loads than stubborn stains”
“a reasonable choice for ordinary loads, though it may not be ideal for heavily stained laundry”
“sparked numerous class-action lawsuits against major manufacturers (like the makers of Tide, Gain, Xtra, and Kirkland Signature) for misleading packaging”
“slightly better than Xtra (which is mostly water with very few active ingredients)”
“the dollar store brand and Xtra both had awful smells”
Which competitors models suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.