Latest four-week snapshot through 2026-07-22 · 5 waves. Use the controls above to change the window.
Protein Powder · 5 waves · n=312 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 104 |
| Claude | 9% | 9 of 104 |
| Gemini | 0% | 0 of 104 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-15 | 4% | 1 of 24 | |
| 2026-07-16 | 4% | 1 of 24 | +0 points |
| 2026-07-20 | 4% | 1 of 24 | +0 points |
| 2026-07-22 | 3% | 3 of 120 | -1 points |
| 2026-07-22 | 3% | 3 of 120 | +0 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“, ON Gold Standard 100% Whey often goes on sale, Body Fortress, Optimum Nutrition's basic lines, MyProtein) tend to undercut boutique brands significantly for similar quality.”
“**Generic/store-brand products** – Big retailers (Costco's Kirkland, Walmart's brand, Amazon's own labels, etc.”
9 exact quoted mentions in this snapshot, grouped by coded tone.
“Walmart... often have private-label whey or plant blends that are significantly cheaper than name brands”
“Walmart, and other retailers often have their own whey protein that's nutritionally comparable to name brands at a lower price”
“store-brand options (Costco's Kirkland, Walmart's) often have great value”
“store-brand options from Walmart”
“store-brand options from Costco (Kirkland Signature) or Walmart”
“Store brands from places like Costco (Kirkland), Walmart, or supplement-specific retailers often have the best bulk pricing”
“Walmart house brands/equivalents”
Which competitors assistants suggest when shoppers ask for something cheaper.
0 of 7 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.