Latest four-week snapshot through 2026-08-06 · 3 waves. Use the controls above to change the window.
Sunscreen · 3 waves · n=300 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 10% | 10 of 100 |
| Claude | 10% | 10 of 100 |
| Gemini | 15% | 15 of 100 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-22 | 8% | 10 of 120 | |
| 2026-07-31 | 13% | 12 of 90 | +5 points |
| 2026-08-06 | 14% | 13 of 90 | +1 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“If you love Vanicream for its simple, fragrance-free, and dermatologist-recommended formulas but want to save some money, there are several great, cheaper alternatives available.”
“* **Vanicream Moisturizing Cream:** While Vanicream is a name brand, it is highly budget-friendly because it is sold in massive 16 oz tubs with a pump.”
“It is a holy grail for ultra-sensitive or eczema-prone skin because it is free of common irritants like dyes, fragrance, lanolin, parabens, and formaldehyde.”
“While Vanicream is already highly regarded as an affordable, dermatologist-recommended brand for sensitive skin, its popularity has caused prices to rise.”
“Despite being thick, the standard moisturizing cream is non-comedogenic (it won’t clog pores).”
“While Vanicream is already highly regarded as an affordable, dermatologist-recommended brand for sensitive skin, its popularity has caused prices to rise.”
“Vanicream is the gold standard for ultra-sensitive or eczema-prone skin because it contains zero common chemical irritants (no parabens, formaldehyde, dyes, or lanolin).”
“99** | Zinc oxide/titanium dioxide, plus niacinamide, ceramides, and hyaluronic acid.”
“- For moisturizers: Vanicream makes a non-comedogenic, lightweight moisturizer formulated with hyaluronic acid and ceramides at a great price point.”
“It is widely considered the gold standard by dermatologists for hypersensitive skin because it is entirely free of common irritants like dyes, fragrance, parabens, formaldehyde, and lanolin.”
198 exact quoted mentions in this snapshot, grouped by coded tone.
“Great for very reactive skin. It's free of fragrance, dyes, parabens, formaldehyde and botanicals, plus it contains 12% zinc oxide.”
“If budget is a concern, CeraVe or Vanicream mineral options offer similar gentle formulas at a lower price point.”
“Popular among dermatologists for very reactive skin. It's free of fragrance, dyes, parabens, formaldehyde and botanicals, plus it contains 12% zinc oxide.”
“Vanicream Sunscreen (SPF 30-50) — Recommended by multiple dermatologists for very reactive skin: several dermatologists recommend this Vanicream sunscreen for those with sensitive skin — it's free of fragrance, dyes, parabens, formaldehyde ”
“Several dermatologists recommend this option for sensitive skin since it's free of fragrance, dyes, parabens, formaldehyde and botanicals, and contains 12% zinc oxide.”
“For Facial Cleansers:”
“Vanicream is popular for being fragrance-free, dye-free, and gentle for sensitive skin, but it's not the only option in that category.”
“Vanicream is popular for being fragrance-free and free of common irritants, but there are several budget-friendly alternatives with similar "gentle, sensitive-skin" formulations”
“Need mineral-only and very gentle: Vanicream Facial Moisturizer SPF 30. It has 19.5% zinc oxide plus ceramides, is non-comedogenic, and has 40-minute water resistance—but a cast is possible depending on your complexion.”
“Fragrance-free, mineral/zinc-based, non-comedogenic, and includes ceramides. Expect a more moisturizing, less cosmetically elegant feel than EltaMD.”
Which competitors assistants suggest when shoppers ask for something cheaper.
28 of 198 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| nextbest.one | 6 |
| reddit.com | 5 |
| theamaranthinecollective.com | 3 |
| nih.gov | 2 |
| vanicream.com | 2 |
| youtube.com | 2 |
| walmart.com | 2 |
| aoskincare.com | 1 |
| cyrillelaurent.com | 1 |
| skinskoolbeauty.com | 1 |
| allergyasthmatech.com | 1 |
| healthshots.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Target | 16 |
| Vanicream (direct) | 12 |
| Mayo Clinic Store | 4 |
| Amazon | 1 |
| walgreens | 1 |
| ulta | 1 |
| Walmart | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.