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Latest three-month snapshot through 2026-07-23 · 1 wave. Use the controls above to change the window.
Toothpaste · 1 wave · n=120 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 40 |
| Claude | 0% | 0 of 40 |
| Gemini | 3% | 1 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-23 | 1% | 1 of 120 |
Recurring descriptions in the models' own words, grouped by theme.
“It has been a highly-rated "best buy" for years because it has active fluoride and works incredibly well for the price.”
“- **Aim or Ultra Brite** — usually budget-priced basic fluoride toothpastes; good if you just want routine brushing rather than whitening/sensitivity claims.”
“Interestingly, Ultra Brite is actually owned by Colgate-Palmolive but is deliberately sold as a budget-tier alternative.”
“* **Ultra Brite:** If you want a cheaper whitening alternative, Ultra Brite is typically priced at **$1.”
“- **Aim or Ultra Brite** — usually budget-priced basic fluoride toothpastes; good if you just want routine brushing rather than whitening/sensitivity claims.”
“* **Ultra Brite:** (A legacy brand manufactured by Colgate).”
“You can frequently find this in places like Walmart for around $1.00 to $1.25. It has been a highly-rated "best buy" for years because it has active fluoride and works incredibly well for the price.”
“It has been a highly-rated "best buy" for years because it has active fluoride and works incredibly well for the price.”
3 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“If you want a cheaper whitening alternative, Ultra Brite is typically priced at $1.00 to $2.00. Interestingly, Ultra Brite is actually owned by Colgate-Palmolive but is deliberately sold as a budget-tier alternative”
“Aim or Ultra Brite — usually budget-priced basic fluoride toothpastes; good if you just want routine brushing rather than whitening/sensitivity claims.”
“You can frequently find this in places like Walmart for around $1.00 to $1.25. It has been a highly-rated "best buy" for years because it has active fluoride and works incredibly well for the price.”
Which competitors models suggest when shoppers ask for something cheaper.
1 of 3 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| target.com | 1 |
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| Walmart | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.