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Thor's Skyr

Latest four-week snapshot through 2026-07-15 · 1 wave. Use the controls above to change the window.

4%share of voice · 1 of 24 recommendation answers
0%named first in recommendation answers
100%positive tone · 2 of 2 coded mentions

Yogurt · 1 wave · n=24 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 8
Claude0%0 of 8
Gemini13%1 of 8

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-154%1 of 24

In their words

2 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“A highly concentrated traditional Icelandic style that delivers an impressive 21g of protein and only 130 calories per cup.”
Gemini · 2026-07-15 · Yogurt
“Thor's is another authentic skyr brand with a very thick, traditional, and slightly sour finish. It is comparable to Icelandic Provisions but is sometimes positioned at a slightly lower promotional price”
Gemini · 2026-07-15 · Yogurt

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Thor's Skyr suggested as the cheaper alternative to
  • icelandic provisions ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.